MKT 438 Academic Professor / tutorialrank.com

1
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
For more course Tutorials
www.tutorialrank.com
2
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Final Exam Guide (UOP Course)
MKT 438 Entire Course (UOP Course)
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (UOP Course) MKT 438 Week 1
DQ 1 (UOP Course) MKT 438 Week 1 DQ 2 (UOP
Course) MKT 438 Week 1 DQ 3 (UOP Course) MKT 438
Week 2 Team Assignment Public Relations Campaign
Overview Paper (UOP Course) MKT 438 Week 2 DQ 1
(UOP Course) MKT 438 Week 2 DQ 2 (UOP Course) MKT
438 Week 2 DQ 3 (UOP Course) MKT 438 Week 3
Individual Assignment Functions of Public
Relation Paper (UOP Course) MKT 438 Week 3 Team
Assignment Public Relations Campaign Strategy
Paper (UOP Course)
  Complete the Final Examination.   1.        
The objective of public relations is to
sell   2.         The R-A-C-E approach to
defining public relations includes the following
components   3.         The job of public
relations professional is very much that of an
interpreter, where he interprets
3
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 1 DQ 2 (UOP Course)
MKT 438 Week 1 DQ 1 (UOP Course)
Which PR communication tool do you feel is the
most effective? Why?  
  Should a company be concerned with public
opinion? Why or why not?
4
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (UOP Course)
MKT 438 Week 1 DQ 3 (UOP Course)
Resources University Library, Internet Write a
700- to 1,050-word paper in which you define PR.
Include in your paper Explain your personal
definition of PR and definitions from
three different sources, such as the Public
Relations Society of America, textbooks, and so
forth. Compare and contrast these definitions in
your paper. Explain why you think there are so
many different definitions of PR.
What role does PR play in your organization?
Explain your answer.
5
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 2 DQ 2 (UOP Course)
MKT 438 Week 2 DQ 1 (UOP Course)
At what stage of the PR campaign should
evaluation occur? Explain your answer.  What are
three types of evaluation techniques used in PR?
What are examples of each?  
What are some positive and negative aspects of
publicity?  
6
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper (UOP Course)
MKT 438 Week 2 DQ 3 (UOP Course)
How would PR research impact a PR team?  Give an
example.
  Resources University Library, Internet, and
the Virtual Organizations can be found on the
student website at http//ecampus.phoenix.edu Sele
ct a PR scenario from the following list An
organization is planning to introduce a new
product or service in another country. An
organization wants to position itself as a leader
in embracing diversity in the workplace.
7
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 3 DQ 2 (UOP Course)
MKT 438 Week 3 DQ 1 (UOP Course)
What is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
  What PR tools are critical in building
long-term relationships an organization's
publics? What are the advantages and
disadvantages of these tools?
8
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper (UOP Course)
MKT 438 Week 3 DQ 3 (UOP Course)
Resources University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational and societal
implications. Write a 1,050- to 1,400-word paper
in which you complete the following Explain
the organizational and societal functions of
PR. Identify an issue within that organization
that would have both organizational and societal
implications.
  How critical is the internal communications
process in PR? Explain.
9
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 4 DQ 1 (UOP Course)
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper (UOP Course)
  Resources University Library, Internet Write a
1,250- to 2,000-word paper in which you
recommend strategies to build media relations and
generate publicity for the organization selected
in Learning Team Meeting One. Address
the following in your Strategy Paper List
objectives for the PR Campaign. Identify the
organizations publics. Identify the risks in
the strategy.
    Why is it important to integrate anticipated
crisis responses in an organization's proactive
PR planning?
10
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
What potential effects can a crisis have on an
organization? Explain your answer.
MKT 438 Week 4 DQ 2 (UOP Course)
Read the case on the Exxon Valdex.  What do you
see as the top PR problems from this case and
what would you do differently if you were in the
PR department?
What potential effects can a crisis have on an
organization? Explain your answer.
11
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation (UOP Course)
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
  Resources University Library,
Internet Prepare a 5- to 7-minute oral Progress
Report Presentation accompanied by 8 to 10
Microsoft PowerPoint slides illustrating the
work completed on your PR Campaign up to this
point.
Resource The Practice of Public
Relations Select one of the following case
studies located in The Practice of Public
Relations or a case study assigned or approved by
faculty The Tylenol Murders, Ch. 2 Exxon
Corporations Bad Good Friday, Ch. 5 The
Katrina Kalamity, Ch. 13 Wendys Fingers a
Hoaxer, Ch. 19
12
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 5 DQ 2 (UOP Course)
MKT 438 Week 5 DQ 1 (UOP Course)
How can the power of PR influence and change
your point of view? Is this ethical?  
How has technology impacted the dissemination of
information to global publics?  
13
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary (UOP Course)
MKT 438 Week 5 DQ 3 (UOP Course)
Resources the simulation Managing a Crisis Using
PR located on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean? What feedback
mechanism would you develop in this situation?
What is an ineffectual way of deploying this
plan? Provide some
  How has globalization, technology, and
diversity affected PR in the past five years? 
14
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) (UOP
Course)
  Resources University Library,
Internet Prepare 15 to 17 Microsoft PowerPoint
slides with speaker notes illustrating the
strategy and tactics of your PR Campaign. Write a
3,750- to 4,500-word paper integrating revised
versions of your previous Learning Team
Assignments. Include the following elements in
your PR Campaign An executive summary An
analysis of the relationship between the PR
Campaign and marketing within the integrated
marketing communications
15
MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK
For more course Tutorials
www.tutorialrank.com