Fixing Your Online Reputation

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Fixing Your Online Reputation
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• Online reputation means everything when you do
  business online. People trust your business when
  you have a good and reliable online reputation.
  However, this is also the most critical element
  that can make or break your business.

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• You need special attention to build up your
  reputation there are preventive measures and
  professional online reputation management
  services that can take care of your brand.

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• Although we tend to think of business reputation
  as something earned from customers, it is in
  fact, carefully managed to create the best image.
  Therefore, online reputations can be defined by
  content generated by your business and by your
  customers.

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• Monitoring your content marketing is an effective
  way to prevent threats to your business
  reputation and to improve the SEO for positive
  content related to your brand.

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Monitoring online customer reviews

• By the time you need to desperately rescue your
  online reputation with SEO, there are already
  lots of negative content published online about
  you. Hopefully, you are not at such a stage and
  only looking for preventive measures.

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• According to Search Engine Land (SEL), 9 in 10
  consumers read online reviews before making
  decisions to purchase. 9 in 10 consumers trust
  online reviews as much as personal
  recommendations. Consumers look for impartial
  reviews from other consumers that share similar
  interests or pain points.

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• The point is, online reviews are very influential
  to conversions. Monitoring online reviews is an
  integral part of your content strategy.  Your
  digital marketing schedule should allow for you
  to fine comb the online review sites related to
  your company and respond to reviews about your
  products/services.

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• When you acknowledge a glowing review from a
  satisfied customer, they can form an even better
  opinion about your company. Even when you reply
  to a negative review, other readers can assess
  the pertinent points raised in your defense and
  make their own minds up about the credibility of
  the reviews.

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• Monitoring online reviews extend to reviews
  sites, community forums, social media platforms
  and ecommerce channels such as Amazon. It is
  essential to respond to reviews as part of your
  content marketing strategy consumers prefer
  companies that are responsive and able to take
  constructive criticism.  

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Polarizing opinions about your brand

• You cannot get everyone to love your brand. It is
  better to have hate than ambivalence, at least
  because hate is a strong emotion. Strong emotions
  towards a brand is what creates electrifying
  content. User generated content from your haters
  can become the best, free publicity-and content
  from your fans can influence others to convert.

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• However, if consumers are unhappy with the
  performance of your products, you will need to
  take heed. Some prospective customers may find a
  bad blog, article or video content about your
  company and change their minds forever.

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• Negative user generated content can be harmful to
  your business. You may need to step in the shoes
  of your customers and put yourself thinking about
  their point of views. You can utilize social
  media marketing to address these issues or one on
  one interactions with your customers.

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• You need to consider their views and why they are
  disappointed with your products or services.
  Contact them on why they have created a negative
  piece of content and the reason behind it. By
  analyzing their reasons and apologizing/amending
  for such mistakes, it can be possible that the
  bad review can turn out to be the best ones.

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• A change of heart may be possible or you present
  such compelling facts that your audience will
  admire your honesty. You can actually end up
  having good business rapport with your harshest
  critics.

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Proactive online reputation management with SEO

• Proactive reputation management is not be an easy
  task as it entails careful thought and planning.
  It is always an ego boost when customers are
  happy with your products and start recommending
  it to friends. This means you need to focus on
  your customers and how to educate them through
  content marketing.

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• Creating fresh, relevant content will improve
  your websites visibility online and attract
  highly targeted traffic to your business. You
  will want to implement effective SEO so your
  business reputation can be seen everywhere
  online.

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• Ensure you dont resort to claims that can
  undermine your built up online reputation. Over
  promising can lead to disappointment managing
  the expectation of your customers is vital to
  your business content strategy. If you lack the
  time to do all this yourself, you can work with a
  credible and reputable company that can handle
  well your online reputation management.

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• Proactive business reputation management means
  you can never let your guard down. Your content
  marketing, SEO, social media and offline customer
  services should be aligned at all times with your
  reputation management goals. 

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Reactive online reputation management

• Never panic when you get bad feedbacks about your
  brand, products or services. Instead, work your
  way to improving your reputation by reaching out
  to your customers. You may even want to create
  various forms of articles/white papers/case
  studies/videos in defense of criticism for
  your content marketing that helps to build your
  online reputation.

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• If you understand where the criticism comes from
  (whether from malice or genuine disappointment
  with your products), you can change how your
  customers look at your business. 
• A reactive approach would be to respond to
  negative feedback or remove reviews. You can use
  this opportunity to improve customer service and
  to give them a better solution.

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Mending damages to your online reputation

• Sometimes, you arrive too late at the scene and
  everyone is talking about your tarnished
  reputation. This happens to the most successful
  brands in the world-whether that be social media
  faux pas, freak accidents, criminal records or
  indiscretions by the people running the company.
  There will be negative content written about your
  brand but you have a chance to mend it.

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• You can hire a specialist in mending online
  reputations, contact the owner of the website
  spreading negative content about you to take down
  the articles/photos, involve law personnels if
  the content is illegal or ask Google to de-index
  content if it is against the search engines
  guidelines. Since news spreads fast on social
  media and people like to view trending topics,
  you can start with social media mitigation.

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• Managing a social media crises requires quick
  reactions to any negative trending topics about
  your brand. You should know that the psychology
  of consumers is complex arguing with them on
  social media can worsen a crises and so will
  ignoring the complaints. Consumers are suspicious
  of corporate messages and would prefer a honest
  response, especially if it is fast.

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• Formality and corporate speak has no place on
  social media. You can admit a mistake has been
  made, apologize and offer a remedy (if possible).
  If it is an online reputation crises sparked by
  an employee, you need full control of your social
  media account access and answer complaints
  personally.

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• For more information, visit us

http//alvomedia.com/