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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 441 Week 1 Individual Assignment The
Importance of Market Research (UOP Course)
MKT 441 Entire Course (UOP Course)
  MKT 441 Week 1 Individual Assignment The
Importance of Market Research (UOP Course) MKT
441 Week 2 Individual Assignment Global Market
Research Case Study Analysis (UOP Course) MKT 441
Week 2 Individual Assignment Market Research Plan
Phase 1 Problem Identification and Project
Outline (UOP Course) MKT 441 Week 3 Individual
Assignment Market Research Tools Paper (UOP
Course) MKT 441 Week 3 Individual Assignment
Market Research Implementation Plan Phase 2
Research Tools Paper (UOP Course) MKT 441 Week 4
Individual Discussion Question (UOP Course)
Select an organization with which you are
familiar.   Write a 700- to 1,050-word paper in
which you describe the importance of marketing
research to your selected organizations
management team. In your paper, address the
following           Define market
research.           If your selected
organization uses marketing research, identify
the different types of marketing research it uses
and describe the importance of that research to
the organization. 
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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 441 Week 2 Individual Assignment Market
Research Plan Phase 1 Problem Identification and
Project Outline (UOP Course)
MKT 441 Week 2 Individual Assignment Global
Market Research Case Study Analysis (UOP Course)
  Resources Case 3-2 Sperry/MacLennan
Architects and Planners of Marketing
Research (Aaker, Kumar, Day)  Write a 1,050-
to 1,400-word case study analysis of the
Sperry/MacLennan Architects and Planners case.
Address the following in your analysis         
  Describe the situation discussed in the
case.          Identify the key issues for the
organization in your selected case.
Resources Internet, University Library Select an
organization with which you are familiar. The
organization must be considering introducing a
new product or service.    This organization is
the basis for your Market Research Implementation
Plan. You will duscussing theis organization in
weeks 2, 3 and 5.   Here is the scenario 
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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 441 Week 3 Individual Assignment Market
Research Tools Paper (UOP Course)
MKT 441 Week 3 Individual Assignment Market
Research Implementation Plan Phase 2 Research
Tools Paper (UOP Course)
  Resources Internet, University
Library  Write a 1,050- to 1,400-word paper in
which you differentiate among the research tools
used in primary and secondary research. In your
paper, discuss the differences in primary and
secondary research when using qualitative and
quantitative approaches and indicate which tools
are used for each approach and why.
Resources University Library, Internet  Write a
750- to 1,050-word paper in which you examine the
applicability of different marketing research
tools to the scenario you selected for your
Market Research Implementation Plan from Workshop
2 Problem Identification and Project Outline.
Address the following in your paper          
Select four different research tools.         
Compare and contrast your selected research
tools.
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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 441 Week 4 Individual Discussion Question
(UOP Course)
MKT 441 Week 4 Individual Assignment Marketing
Strategies Proposal Kudler Paper (UOP Course)
Resources University Library, Internet Discussion
Question Assume you are a field marketing
professional, responsible for marketing your
company's products in the South Florida region of
a medium-size corporation. You receive a CD from
your corporate marketing group, based in Detroit,
Michigan, which includes a set of electronic
files containing print advertisements ready for
you to use in magazines you choose in South
Florida
Kudler Fine Foods is a gourmet grocery store that
prides itself on customer service. As a growing
enterprise in a competitive market, Kudler Fine
Foods wants to create a marketing campaign to
improve and maintain long-term customer
loyalty.   ResourcesKudler Fine Foods virtual
organization, student website, University
Library 
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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 441 Week 5 Individual Assignment Market
Research Implementation Plan Final Paper (UOP
Course)
Resources Problem Identification and Project
Outline, Internet, University Library   Write a
1,750- to 2,100-word Market Research
Implementation Plan based on the scenario you
selected in Workshop 2. Address the following in
your plan           Conduct market research
concerning the selected scenario using secondary
market research resources.           Locate an
online resource. Identify the secondary research
data from this resource that applies to your
selected scenario and incorporate it into your
Marketing Research Implementation Plan. 
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MKT 441 ACADEMIC PROFESSOR/TUTORIALRANK
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