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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Final Exam Guide (UOP Course)
MKT 498 Entire Course (UOP Course)
  MKT 498 Week 1 Individual Assignment Purpose
and Value of Integrated Marketing Paper MKT 498
Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ
3 MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table MKT 498 Week 2 DQ 1 MKT 498
Week 2 DQ 2 MKT 498 Week 2 DQ 3
Complete the Final Examination (50 questions in
True/False, Multiple Choice, and Multiple Select
format). Multiple Choice and
Multiple Select Questions 1 The
foundation of an IMC plan includes which of the
following elements? (Check all that apply) 2
A system of partnerships and alliances that
a firm creates to source, augment, and deliver
its offerings is called ________. 3
Which of the following are elements of the
communication process? (Check all that apply)
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 1 DQ 2 (UOP Course)
MKT 498 Week 1 DQ 1 (UOP Course)
  What is integrated marketing? What is the value
of integrated marketing in todays business
environment? How is integrated marketing
different from traditional marketing?
  What are the "non-quantifiable" tools in
marketing? How can these tools be evaluated? What
is the value of using these tools? How can you
justify the use of non-quantifiable tools for
creating a marketing strategy for a marketing
plan?
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (UOP Course)
MKT 498 Week 1 DQ 3 (UOP Course)
Write a 700- to 1,050-word paper in which you
describe the purpose and value of integrated
marketing. (2 points) In your paper, investigate
an existing company and determine if the company
has an integrated marketing campaign for one of
the products or services they sell. Address the
following in your paper If the company has an
integrated marketing plan, briefly describe it.
What value does the IMC plan add? (6 points)
  What are the different types of tools available
for businesses to conduct marketing analyses? How
are the outcomes different? How are the different
tools for marketing analyses important in
developing an integrated marketing communication?
Provide an example.
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 2 DQ 2 (UOP Course)
MKT 498 Week 2 DQ 1 (UOP Course)
  What is a target market? How do you segment a
market to identify a target market? What is the
value of identifying the optimal target market
for a product or service?
  Why is it important to have a unique
competitive advantage (often called a unique
selling proposition, or USP)? Is a competitive
advantage perceived or real?
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 2 DQ 4 (UOP Course)
MKT 498 Week 2 DQ 3 (UOP Course)
  What assessment tools might a business use to
determine what your competition is doing? How do
you collect data on the competition? Provide
examples.
  How does demographic and geographic data
collection differ from psychographic and life
cycle data collection? What is the value of each?
Provide examples.
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 2 DQ 6 (UOP Course)
MKT 498 Week 2 DQ 5 (UOP Course)
  Why is product life cycle important? What
changes should occur in advertising, sales, and
promotion at the various stages of the product
life cycle? Provide examples.
  What is the value and purpose of a marketing
positioning statement? How does the assessment
affect the development of the marketing position?
How often should the marketing position change or
be reviewed? Does it depend on the type of
business or customer? Provide examples.
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 3 DQ 1 (UOP Course)
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table (UOP Course)
  What are some of the current trends influencing
the effectiveness of advertising? What effect
does emerging technology have on advertising?
What are the changes in consumer behavior that
are being affected?
Complete the Marketing Analysis Tools Table which
is posted in the Course Materials Forum. This
table lists the various tools that are used by
marketers to analyze product positioning,
competitive positioning, customer perceptions,
and distribution-channel analysis. Fill in the
blanks with the appropriate information that
describes the tool and that then compares the
strengths and weaknesses of using each tool to
create a marketing strategy. Format your table
consistent with APA guidelines for in-text
citations and references.
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 3 DQ 3 (UOP Course)
MKT 498 Week 3 DQ 2 (UOP Course)
  What is CPM? Why is CPM important? What are
some of the differences between total cost of
CPM and advertisement versus the CPM rate?
Identify a current and innovative advertising
campaign you have observed recently. What are the
characteristics of the campaign? Why is it
innovative?
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 3 DQ 5 (UOP Course)
MKT 498 Week 3 DQ 4 (UOP Course)
  What is the difference between quantifiable and
non-quantifiable outcomes in marketing? Provide
an example. How do these outcomes affect the
post-evaluation of branding and positioning
strategies with regards to an IMC plan? How does
a marketing plan justify the non-quantifiable
tools in its strategy?
  Why is important for a business to consider
alternative marketing tactics when developing an
integrated marketing communication (IMC)
campaign? What are some of the strengths of each
type of communication? Provide examples. How do
the types of communication vary by product
category?
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 4 DQ 1 (UOP Course)
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper (UOP Course)
  What is the relationship between a target
market and selecting a distribution channel? How
do the changes in the target market affect the
design of the distribution channel? Provide an
example.
Select the product or service from the Integrated
Marketing Discussion in Week Two. Write a 1,600-
to 2,000-word paper for which you first research
the current customer base, buyer behavior,
demographics, psychographics, lifestyle,
geographic area, benefit segmentation, and user
segmentation for the product or service your team
is studying.
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 4 DQ 3 (UOP Course)
MKT 498 Week 4 DQ 2 (UOP Course)
  What effect has e-commerce had on traditional
brick-and-mortar business? Provide at least two
examples and explain the effects. How can a
business determine what proportion of the budget
should be allocated for e-commerce? How has
e-commerce globalized the small business?
  What decisions go into selecting a distribution
channel? What decisions go into selecting new
distribution channels? What is the difference
between a vertical and a horizontal distribution
channel? Provide an example.
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper (UOP Course)
MKT 498 Week 4 DQ 4 (UOP Course)
  Use the product or service that your Learning
Team selected in the Integrated Marketing
Discussion in Week Two. Write a 700- to
1,050-word paper in which you identify one
marketing option from each category below which
would be realistic for the product or service
examined. The categories are advertising,
personal selling, public relations, and
promotions. Rank your four marketing options from
1 to 4, with 1 being the best alternative and 4
being the least effective alternative, in your
estimation.
  What is a value-added network? What are the
advantages and disadvantages of selecting
value-added networks? How does the distribution
change with the different stages of the product
life cycle?
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper (UOP
Course)
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation (UOP Course)
  Refer to the University Material Integrated
Marketing Communications (IMC) Plan and
Presentation located on the student website. Week
5 Team Assignment I thought the breakdown could
be as follows1. Executive Summary and
Introduction2. Opportunity Analysis Alicia3.
Market Assessment and Strategy / Integrated
Marketing Communications Objective
  Utilize the research from your Learning Teams
Target Market and Competitive Advantage Analysis
in Week Three. Create a 12-slide Microsoft
PowerPoint presentation in which you develop and
justify a Marketing Position Statement for the
selected product or service. Your cover slide
will be Slide 1, your Marketing Position
Statement will be Slide 2, and your references
slide will be Slide 12, with 9 intermediate
slides providing your justification for that
Marketing Position Statement. (0.5 point for
Marketing Position Statement)
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MKT 498 ACADEMIC PROFESSOR/TUTORIALRANK
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