Do's and Don'ts of using Facebook for Business

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• Facebook can help promote your business and
  attract new people to your site.
• If you're looking for a general overview of how
  to use Facebook to help your business grow, these
  fundamentals will set you up for success. You can
  also focus your activity on Facebook to meet
  specific business goals.

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DOs of Facebook Business

• Use a Recognizable Profile Picture
• Being recognizable is important to
  getting found and Liked. Your profile picture is
  at the top of your Page and is used as your
  thumbnail for all of your posts. Choose wisely.

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DOs of Facebook Business

• 2. Coordinate Your Cover Photo, Pinned Post, and
  Profile CTA to Promote Marketing Campaigns
• These three things are the most
  immediately visible parts of your Page. So if you
  want to maximize engagement with your marketing
  campaigns, make your messaging match across all
  of these features.

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DOs of Facebook Business

• 3. Tailor Your Organic Posts
• Facebook has a number of targeting tools
  that enable you to segment your organic posts by
  age, gender, education, etc. Use these to engage
  the right audience with the right content.

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DOs of Facebook Business

• 4. Use Tracking URLs and Facebook Insights to
  Analyze Your Page Performance
• Once you have these metrics, you can
  tailor your content strategy to post more of
  what works and less of what doesn't.

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DOs of Facebook Business

• 5. Post During Strategic Times of Day
• Research shows that posts published
  between 1-4 p.m. had the best click through and
  share rates.

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DOs of Facebook Business

• 6. Try Using Paid Budget to Amplify Successful
  Organic Posts
• Get better ROI for your ads by promoting
  content that you already know works. Strategic
  advertising can expand your reach and attract
  more people to your Page.

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DONTsof Facebook Business

• 1. Leave Your Company's "About" Section Blank
• A preview of your "about" section is shown
  beneath your profile picture, and it's one of the
  first places people will look when they're
  scanning your Page. Make sure yours displays
  relevant information about your company.

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DONTs of Facebook Business

• 2. Use a Dummy Account
• Dummy accounts violate Facebook's terms and
  conditions. To avoid post publishing mishaps, set
  up different publishing settings for different
  employees on your Page.

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DONTsof Facebook Business

• 3. Post Too Often
• Companies with fewer than 10,000 Facebook
  followers receive 60 fewer interactions per post
  when they post 60 times per month. Don't
  overwhelm your customers by posting more than a
  few times per day. Instead, spend more time
  crafting higher-quality Facebook posts.

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DONTsof Facebook Business

• 4. Forget About Multimedia Posts
• Your content can generate up to 94 more views if
  you add compelling visual elements and graphics.
• Use of visual content in Facebook campaigns
  generates 65 more engagement after only a month.

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DONTsof Facebook Business

• 5. Be Slow to Respond
• Did you know that 42 of consumers who complain
  on social media expect a 60-minute response time?
  Whether your audience posts negative or positive
  comments, ignoring them only creates possible
  anger or disappointment.

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DONTsof Facebook Business

• 6. Make Assumptions
• The last thing you want is for your posts to
  blend in with the rest of the clutter on a
  customer's News Feed. Just because a strategy
  works well for one industry doesn't mean it will
  work well for yours.
• Test your assumptions to see what actually works.

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Contact Us

• Address
• Mangalmurti Complex, 101, 1st Floor, Hirabaug,
  Tilak Road, Pune.
• Number 8888988882.
• Visit Us www.innothoughts.com

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