How to Write a Marketing Strategy

1
How to Write a Marketing Strategy?
The marketing strategy section of your business
plan builds upon the market analysis section.
This section outlines where your business fits
into the market and how you will price, promote
and sell your product or service.
2

• What Does a Marketing Strategy Section of a
  Business Plan Include?
• There is a lot of marketing information provided
  in the marketing strategy section that not only
  gives potential vendors important information to
  review in their analysis of your business, but it
  can also be used as a blueprint for your
  marketing plan and all of your future marketing
  activities.
• Here is a look at how to break down the key
  information in the marketing strategy section of
  a business plan using the 4 Ps of marketing
  concept.
• Product Product refers to either a physical
  product or services you plan on offering. Some of
  the product areas that should be included in this
  section are
• Brand name
• Related products or services
• Functionality
• Packaging
• Quality
• Warranty

3

• Price The pricing section addresses the way you
  plan on pricing your product or service. The
  aspects of pricing you will need to address are
• Bundling (if you have related products/services)
• Pricing flexibility
• Pricing strategy
• Retail price
• Seasonal Price (if applicable)
• Wholesale (volume) price

• Place Also known as Distribution, this section
  is all about the delivery of your product or
  service to your customer.
• Here are the areas you will need to cover
• Distribution centers
• Distribution channels
• Inventory management
• Logistics
• Order processing
• Transportation
• Type of distribution
• Warehousing

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