Best Business Management Consultant

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Business Management Consultant

• Media planning and buying is an important
  marketing function. Companies need to use the
  right medium while targeting their audience.
  Business Management Consultants help
  organizations to use the right medium and measure
  the performance of the marketing activity.

Media audit essentially answers these fundamental
questions
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• Where to advertise? Market research helps in
  identifying which market their competitors are
  using. Either using primary or secondary data,
  the target market segmentation is done. Which
  part of the country would it be more successful
  and the medium that part uses.
• Who to advertise for? The company's potential
  buyer needs to be identified, the person earning
  the most in the family might buy the product, but
  it could be used by some other individual in the
  same household. Research again helps in targeting
  these products accurately.
• How much to advertise? The media budget is based
  on this, the more frequently the advertisement is
  shown or viewed or aired the costlier it is the
  purchase the medium for the given time and space.
  Specifying the time is a must when the ad
  campaign is on a television or a radio.

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What is media planning?

• Media planning is a highly specialized service
  the planner needs to have a thorough
  understanding of consumer behavior, purchasing
  habits of various brands and the medium of
  communication which is popular with their
  consumers. Based on these factors the consultant
  chooses the right medium or media, depending on
  how much the client is willing to spend.
• The consultant needs to understand that mediums
  of communication are now merging, previously each
  medium print, radio and television were being
  targeted separately. Now with the online medium
  the three traditional mediums have converted into
  one. Marketing is now a two way communication,
  consumers and brand interact using social media.

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The major steps involved in media planning are

• Clients Marketing Brief
• Advertising Agency brief
• Media Planning brief

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• Clients Marketing Brief This brief is provided
  by the client, it contains details about the
  product, its functions and the competitive
  advantage and the portfolio of products and
  services they offer. High and low selling
  products are highlighted, this help in the SWOT
  analysis. The media that they are currently
  using, the market segments that they are
  targeting and how much they are currently
  spending on media. The client specifies their
  marketing objectives in this brief.
• Advertising Agency brief This brief explains the
  creative execution of the campaign this is
  usually done by a boutique or an agency that
  handles creative advertising designs.
• Media Planning brief The advertising agency
  comes up with the advertising brief the media
  planner or business management consultant helps
  to arrive at a media plan. The media brief
  contains media objectives this helps in deciding
  which media to choose, how many times and at
  when. The brief includes definition of target
  segment and information about their competitors.
  Understanding how much their competitors are
  spending, the medium they are using and how many
  times in a day or month are they disseminating
  the advertisement. Media planning is an important
  management function and business management
  consultants help in creating the media planning
  brief.

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Contact Us

• We are ready to help you grow your business.
  You will find many ways to get in touch.

Address - 1882 W El Norte Pkwy Suite D Escondido,
CA Postal Code 92026 Email - INFO_at_FINISHLINELOAN
S.CC
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