Company Shares of Amira Nature Foods Ltd (NYSE:ANFI) Rally 28.2%

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AMIRA Group ties up with Modern Bazaar
Supermarket
Amira Foods Private Limited, the Indian
subsidiary of the NYSE-listed Amira Nature Foods
Ltd (NYSEANFI), today announced its tie-up with
Modern Bazaar Supermarkets, a leading modern
retail store chain in Delhi/NCR region. This
tie-up is part of Amiras aggressive expansion
plans in India to cater to the rising demand for
premium basmati rice among the ever-growing
aspirational middle class in the National
Capital region. Under the partnership, Amiras
premium basmati rice range will be available in
all six stores of Modern Bazaar operating across
Delhi/NCR.
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Mr Karan A. Chanana, Chairman and Chief Executive
Officer of the Amira Group, said,We are very
proud to announce our association with premium
retailer Modern Bazaar. It demonstrates our
rapidly expanding presence in the country and
our ability to become an industry leader.The
retail chain is one of the oldest in India and
the years of legacy that it brings along
complements our century old heritage of offering
superior quality basmati to the consumers.
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Amira will be offering its wide range of
Basmati rice products at
Modern Bazaar stores.The range includes

• Amira Extra Long Grain Basmati Rice
• Amira Traditional Basmati Rice
• Amira Guru Extra Long Grain Basmati Rice
• AmiraGoodlength Everyday Basmati Rice
• AmiraGoodlength Day To Day Basmati Rice
• Modern Bazaar, a Delhi based retail chain, gave
  the first flavour of retail freedom to the city
  when it opened its first store back in 1977. The
  chain offers products across categories ranging
  from gourmet and imported to local brands.

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Speaking about the association, Mr Kunaal Kumar
of Modern Bazaar Supermarkets said, Amira is
one of the largest premium basmati rice brands
in India and we are pleased to have them as our
partners in business.We are confident that this
will be an important addition to our wide
offerings under the FMCG segment in our
stores. Amira Foods, which is also one of the
largest exporters of Basmati rice from India,
has been strengthening its brand portfolio in
India and has recently tied up with Snapdeal.com
at a pan-India level to become first basmati
brand to be available online.
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About Amira Nature Foods Ltd. Founded in 1915,
Amira has evolved into a leading global provider
of branded packaged Indian specialty rice, with
sales in over 60 countries. Amira sells Basmati
rice, which is a premium long-grain rice grown
only in certain regions of the Indian sub-
continent, under its flagship Amira brand as well
as under other third party brands. Amira sells
its products through a broad distribution
network in both the developed and emerging
markets. Amiras global headquarters are in
Dubai, United Arab Emirates, and it also has
offices in India, Malaysia, Singapore, Germany,
the United Kingdom and the United States. In
India, Amira sells through Wal-Mart Best Price,
Metro Cash Carry, Reliance Cash Carry,
Reliance Fresh, Booker, Spencers, Big Bazaar,
Easy Day, More Hyper, Needs, Dmart, Auchan and
Tesco Star Bazaar. Amira Nature Foods Ltd. is
listed on the New York Stock Exchange (NYSE)
under the ticker symbol ANFI.
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For more information, please visit
https//www.amira.net