Importance Of Marketing Plan At Australian Assignment Help

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DOT POINTS
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Importance of Marketing Plan

• It is a blue print for all the future activities
• It shows the marketing constraints and strategies
  to deal with them
• It provides strategic directions and alternate
  strategies to organization in the case of failure

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Elements of Marketing Program

• Product- which is designed for the intended
  customer
• Price- which creates a value of the product.
• Place- this includes the exact place where the
  customers will be served with the product and
  services (Blick, 2011).
• Promotion- it determines the strategy with which
  the customers will be attracted.

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Parts of Marketing Plan

• Target Market
• Differentiation Strategy (Maclaran et al, 2012)
• Budget
• Price Strategy

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Key Components of Marketing Plan

• Market Research
• Target Market
• Positioning
• Competitive Analysis
• Market Strategy
• Budget
• Metrics

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Stages in the Planning Process

• Analysis of opportunities- this includes SWOT
  analysis and Risk analysis.
• Identifying the aim of the aim-this includes
  identification of mission statement.
• Exploring Options- it includes exploring options
  that can help in fulfilling aims and objectives.
• Selecting the best option-this includes decision
  matrix analysis.
• Detailed planning- it includes use of techniques
  like Gantt Charts and Critical Path Analysis.

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Information Needed by Marketing Manager

• Internal company information
• Market Intelligence
• Market Research

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Best Presentation of Marketing Plan

• Summarise the marketing plan in the form of a
  power point presentation