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Financial Awareness: A Pre-requisite for Financial Planning

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Title: Financial Awareness: A Pre-requisite for Financial Planning


1
Financial Awareness A Pre-requisite for
Financial Planning
2
  • Despite being smart, confident, stylish and
    multitaskers, women are still dependent on the
    men in their lives father, brother, husband
    to direct their finances. According to HDFC Life
    ValueNotes Life Freedom Index survey, 42 of
    urban women chalk out their financial plans with
    the help of their friends and relatives. But why
    would an educated, urban woman spin away from
    drafting her own financial plan?
  • No money matters, please!

3
  • According to financial experts, women believe
    they are incapable of managing their own
    finances. They also perceive finance to be a
    boring and difficult subject. However, this
    age-old tradition is now gradually changing.
  • Sarika Waje, 33, is a Global Knowledge Manager
    with a leading communication firm. She is the
    second wage earner in her family and is
    financially independent. In todays scenario,
    the standard of living is on the rise, she says,
    adding, It is very important to have a steady
    inflow of money coupled with sufficient savings.
    At present, most of my salary goes in paying-off
    my housing loan EMIs.

4
  • When asked if she was exposed to sufficient
    financial knowledge, Sarika says, I usually do
    my research but I also seek advice from my father
    and husband.
  • Financially independent, but lack financial
    awareness
  • Urban women such as Sarika are becoming
    financially independent and have a higher sense
    of financial liberty. Lack of financial awareness
    will only lead to financial insecurity. A married
    urban woman is actively planning for her childs
    education, health expenses and EMI payments. Her
    financial freedom also accords her the liberty to
    indulge in other luxuries such as family holidays
    and durables. The working single urban woman is
    ready to face the financial challenges of her
    life independently.
  • However, an urban woman is not completely
    financially free and needs improvement on aspects
    such as financial planning and financial
    discipline. But given her poor financial
    awareness, she is unable to review and realign
    her financial plan that can cover all her
    short-term and long-term financial goals

5
  • Financial guidance
  • Its time to get into the drivers seat and get a
    larger perspective of the road ahead. For
    starters, professional financial advice will help
    in achieving a comprehensive term plan. As per
    the LFI survey, only 26 urban women seek
    professional help from financial planners.
  • If Best Investment plan are not taken care of,
    financial goals could transform a dream into a
    nightmare in the form of financial insecurity and
    a bumpy retirement.

6
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7
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