Title: Long Sleeve Tops
1How we do
2The logo
The logo is an ink DOT and is the acronym for,
Descendant of Thieves. Not by chance, the logo
is also in the shape of a genealogy family
tree. This illustrates how the name Ladro
inspired the name Descendant of Thieves.
3How We Cheat
- Designer product at a sharp price. We invent
design details theyve never seen before. - We use fabrics with better hand than our
competitors at the same price point. - Giving sense of feeling unique with limited
editions - We build an amazing Slim fit that is consistently
the same.
4What is Descendant of Thieves?
Descendant of Thieves offers innovative,
unexpected, yet functional designed clothing.
Items are tailored in slim fits for fashion
conscious men, who want to look good and subtly
differentiate themselves... Be the needle, not
the haystack. Unlike others, it is designed with
love from the inside out with limited editions
that list made per style If Ralph Lauren had
an illegitimate son it would be us preppy blood
with a nonconformist attitude Or if Brooks
brothers went bad Crooks Brothers
DOT (Traditional clothes DAD) X eccentric
young artist
5Who is the Customer?
He is the professional, the entrepreneur, and the
creative that works in a less formal setting.
Its not about age, its about attitude. He is
fashion savvy, early adopter that places a
high importance on being individual. He
stands apart from the crowd without looking
forced. He is effortlessly stylish rather someone
who is desperately seeking attention. He likes
the details in his clothing to be thoughtfully
functional and utilitarian rather than frivolous
and ostentatious. He pays attention to design not
just in clothing but also architecture, interior
and industrial design. He cares about his
appearance in terms of fashion as well as his
personal physical upkeep. There is no "costume
change... He goes directly from work to drinks
while looking perfectly stylish and fitting in
each setting. He'll wear it washed and wrinkled
for an naturally cool style or pressed for a
sophisticated flawless look. He is not dumb
enough He is not dumb enough to be fooled by the
marketing ploys of other brands using sex,
celebrity, and false aspiration. He simply wants
a nice fing shirt. But just in case
6Values
Mission We are not here because of gravity, we
are here to give us and others a distinct sense
of uniqueness and individuality through all
aspects or our brand and product.... Being
different and feeling different in everything we
do. Values Be different, Be unexpected, Be
better, and Be happy 1. Everything to be a
unique contribution to the market -Zig when they
zag yet still be relevant. Be different but yet
understandable. 2. All aspects of brand and
its deliverables to have an element of surprise
and discovery. This includes Quiet details that
are more conspicuous. 3. Continuous
improvement of product, processes, reporting.
4. When you are happy, we are happy. Promise
Delivery unique limited edition product with
consistent fit and delivered to the customer in a
timely manner (even before they expect it).
7VISIT
http//descendantofthieves.com/