How to create persuasive content that converts

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How to create persuasive content that converts
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1. Be informative in your content

• Customers always look for value in anything they
  spend their money or time on. The same rules
  apply to content. You need to give them something
  worth reading. Do not just add words to increase
  the length of your articles and blog posts. Do
  not prefer quantity to quality. This will lose
  your existing audience.

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• Filling in your blogs and webpages with words is
  not what content marketing is about. You need to
  optimize the content if you want it to reach your
  potential customers. For that, you need to please
  the search engines so that they would give you
  good ranking. This requires a high quality of
  content in addition to SEO.

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2. Avoid misrepresentation in your content
marketing

• If your product is a medium range one, then it is
  bound to give medium results. Why should you say
  it gives results comparable to the highest
  quality products available in the market? Be
  honest to gain repeat buyers and loyal customers.

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• This will also eliminate several problems you
  have to face in your customer service department.
  If your customers get what you tell them, they
  will leave positive reviews that will help your
  inbound and outbound marketing,

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3. Include reviews in content strategy

• The effect of reading real customers reviews is
  long lasting. It is an asset for your company
  because it reflects how well you deliver, how
  true you are to your promises, and what are the
  values of your company.

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• It creates a connection that a normal
  advertisement can never hope to establish. A good
  review from a customer will show how much you
  value your customers. This creates a positive
  feeling towards your company and may earn you
  more mentions.

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4. Be focused in content marketing

• Beating about the bush only loses the attention
  of your readers. Stick to the point. Be clear and
  concise with your words. This will deliver more
  information in fewer words. Sure, it will
  decrease the amount of content you have for show
  but then again sacrificing quality for the sake
  of quantity is never a wise move in any business
  activity.

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5. Differentiate from competitors in content

• To inform your customers, you can put in blogs
  and other content showing a comparison between
  the benefits of your products and similar
  products offered by other companies. An expert
  writer can make all the difference in comparative
  analysis of products.

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• It can be made interesting and spicy to gain
  larger traffic. There are so many companies
  offering the same thing all over the internet
  that customers have a hard time deciding in favor
  of one. You can influence their decision by
  providing comparisons and then concluding them.

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6. Emphasize the USP in content

• It goes without saying that knowing your unique
  selling proposition (USP) will help make your
  content more persuasive. What do you do really
  well that others dont? Talk clearly and loudly
  about what makes you different from and better
  than the rest.

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7. Connect with your target audience through
content

• Once you know who to create content for, you will
  know what content resonates best with your
  audience. The tone and delivery channels can be
  adjusted to get your audiences attention. What
  does your audience care about are there specific
  concerns to be addressed? Create content that
  connects with your audiences values and culture.

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8. Do not mislead

• Make your headlines interesting but relevant to
  your content. Make it clear what your content is
  about and the issue it addresses. There is so
  much content competing for peoples attention
  that you need to apply creativity and integrity
  in your content.

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9. A/B Test your content

• Test which content gets the most attention with
  your audience. This is the right approach to
  content creation because you deliver what your
  audience wants. Use Buffers A/B headline testing
  to see what headlines get the most engagement.

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10. Visual content marketing

• Visuals broadly covers the layout and
  pictures/videos used in your content. Great
  visuals get more attention and will influence
  your audience. Find the right balance between
  relevancy and getting attention with your visual
  content. With layout, A/B test to see what layout
  of your content increases impressions and lowers
  bounce rates.

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Conclusion

• In conclusion, you can see that the factors for
  content marketing success is simple. Honesty,
  value, presentation and knowledge of your USP
  make all the difference in influencing potential
  customers. There is no faster track to success
  than to be the very best you can be.

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