COM 352 Successful Learning/com352dotcom

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COM 352 Successful Learning/com352dotcom
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COM 352 Successful Learning

• COM 352 Entire Course (UOP)

• COM 352 Week 1 Individual Assignment Public
  Relations Roles and Responsibilities Matrix

• COM 352 Week 1 Public Relations Roles and
  Responsibilities Matrix
• COM 352 Week 2 Assignment Publics and Messaging
• COM 352 Week 3 Assignment Media Communications
  Paper

• Directions Review the example in blue. Then,
  enter the name of the organization you selected
  as well as two goals for that organization. Enter
  relevant information about the selected
  organization in the remaining columns and answer
  the questions following the table

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COM 352 Successful Learning

• COM 352 Week 2 Individual Assignment Publics and
  Messaging (UOP)

• COM 352 Week 3 Individual Assignment Public
  Relations Messaging Paper (UOP)

• In the following assignment, you are a public
  relations executive who must address an issue
  confronting the company where you work. Imagine
  what the scenario is and incorporate this into
  your presentation.
• Choose three of the following five publics to
  address with specific messaging and communication
  tools
• Customers or clients
• Media
• Internal employees of your company
• Competitors
• Special interest group
• Develop an 8- to 12-slide Microsoft PowerPoint
  presentation that discusses the following
• Describe the scenario in 1 or 2

• Create messaging for five of the selected
  organizations publics in the scenarios outlined
  below. Choose one message delivery method per
  public.
• Review the example press release located on your
  student website for an example of one type of
  messaging for this assignment.
• Internal publics
• Employees Promote a new green ecological
  awareness campaign.
• Shareholders Announce the new chief executive
  officer to shareholders. Refer to the Public
  Relations Internet Challenge in Ch. 18 of The
  Practice of Public Relations for information
  about investor relations.
• External publics

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COM 352 Successful Learning

• COM 352 Week 4 Learning Team Assignment Crisis
  Communication Presentation PART 1 (UOP)

• COM 352 Week 3 Learning Team Assignment Public
  Relations Messaging Paper

• Use the Virtual Organization link on the student
  website to access information about a virtual
  business.
• Click the Businesses tab at the top of the
  screen.
• Click the name of the specific business, such as
  Riordan Manufacturing, Huffman Trucking, Kudler
  Fine Foods, Baderman Island, Kelsey, Patton
  Fuller Community Hospital, Northwest Community
  College, or Berrys Bug Blasters.
• Select one of these organizations as the basis
  for this assignment.
• Using the Internet or other resources, locate at
  least three print, television, and electronic
  media contactseither local media in the city
  where the Virtual Organization is located or
  national mediafor your selected Virtual
  Organization.
• Include the name of the media outlet, the
  editors name, and an e-mail or mailing address,
  for each media contact.
• Compare the communication techniques you would
  use to build a relationship with each media
  contact.
• Identify how key communication trend

• Use the University of Phoenix Material Public
  Relations Communication Tools Outline, located on
  your student website, to complete this
  assignment.
• Part I
• Research the case study assigned to your team
  this week, noting how the specific businesses and
  organizations employed public relations
  communication strategies during the crisis.
• Respond to the following questions.
• What were the benefits and risks of using these
  strategies?
• Were these strategies effective or ineffective?
  Explain.
• Would you have used differe

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COM 352 Successful Learning

• COM 352 Week 4 Learning Team Assignment Crisis
  Communication Presentation Part 2

• COM 352 Week 5 Learning Team Assignment Community
  Relations and Reputation Management

• Rise and Fall and Rise of Queen Martha case study
  in Ch. 4 of The Practice of Public Relations. In
  your Learning Team, consider how you might answer
  the questions at the end of the case study.
• Describe the conflict that exists between
  corporate social responsibility and reputation
  management in this scenario.
• Explain how a public relations practitioner might
  balance these conflicts.
• Do you think Martha Stewarts public relations
  department handled the crisis well? Explain.
• How do you think Martha Stewarts company will
  approach ethical decision making in the future?
  Explain.
• Identify strategies public relations
  practitioners

• Part II
• Research the business assigned to your team this
  week and
• Describe a possible crisis it might face.
• Create a mini crisis communication plan for
  communicating to the organizations key publics
  in a Microsoft PowerPoint presentation (minimum
  6 slides).
• Refer to Ch. 19 under

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COM 352 Successful Learning

• COM 352 Week 4 Learning Team Assignment Crisis
  Communication Presentation Part 2

• COM 352 Week 5 Individual Assignment Public
  Relations Ethics Comic Strip (UOP)

• Select an organization with which you are
  familiar from the University Library or the
  Internet.
• Create a comic strip, using a Microsoft
  PowerPoint presentation and clip art from the
  Internet, in which you include scenarios that
  compare and contrast the responsibilities and
  potential conflicts of public relations
  practitioners.
• Prepare a 350-word summary, in addition to your
  comic strip, in which you compare and contrast
  the responsibilities and potential conflicts of
  the public relations practitioner in the comic
  strip you created.

• Part II
• Research the business assigned to your team this
  week and
• Describe a possible crisis it might face.
• Create a mini crisis communication plan for
  communicating to the organizations key publics
  in a Microsoft PowerPoint presentation (minimum
  6 slides).
• Refer to Ch. 19 under Planning i

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COM 352 Successful Learning