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PSY 322 Entire Course
PSY 322 Week 1 DQ 1
PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis (UOP Course) PSY 322 Week 1 DQ 1 (UOP
Course) PSY 322 Week 1 DQ 2 (UOP Course) PSY 322
Week 2 Individual Assignment Marketing
Communication Memo (UOP Course) PSY 322 Week 2
Team Assignment Consumer Traits and Behaviors
Paper and Presentation References (UOP Course)
Write the differences between thinking ads and
feeling ads in your own words - 100 to 150 words
required. No quotes from the text - paraphrase
and put it in your own words. 
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PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis
PSY 322 Week 1 DQ 2
Locate at least two peer-reviewed articles
concerning consumer psychology, using the
University Library, the Internet, or other
resources. Prepare a 750- to 1,050-word paper in
which you analyze your articles. Address the
following Define consumer psychology
Explain what researchers have found about the
relationship between feelings towards ads and
feelings towards brand names. Again, use this
section of your textbook but explain it in your
own words. No direct quotes. - 100 to 150 words. 
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PSY 322 Week 2 DQ 2
PSY 322 Week 2 DQ 1
Take a look at the "Product repositioning"
section starting on p. 170 of your Consumer
Behavior text. It details the change in wording
and the slogans used to change the public's
perception and acceptance of "second mortgages"
by calling them "home equity loans" and suggest
that this had a role in the recent real estate
financial troubles. 
An interesting question is how the market
researchers determined the motivations of the
different people.  What kinds of ads or other
marketing strategies would work will with people
who score high on th Part A scale?
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PSY 322 Week 2 Team Assignment Consumer Traits
and Behaviors Paper and Presentation References
PSY 322 Week 2 Individual Assignment Marketing
Communication Memo
Write a 1,000 to 1,200 word MEMO  NOT an
academic research paper  detailing a marketing
plan that uses psychographics to increase the
customer base of one of the following
companies A nonprofit organization that teaches
Tai Chi for health and balance and stress
reduction A pet store that offers organic,
healthy food and environmentally friendly toys
and beds
Submit an annotated reference list, showing the
works cited in the paper, which must include at
least eight peer-reviewed sources from the
University Library.
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PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
What did Colonel Sanders of KFC do in the 1930s
that most people hadn't thought important until
the 1950s? Give the name of the strategy and
details on what he did.Same question for Ray
Kroc of McDonald's in the 1950s.
Take a look at the comparative chart on p. 14 in
your Consumer Behavior text.Chose one of the 14
comparisons. Make sure it is one that no one else
has used yet. (You'll have to read their DQs to
know which ones are taken).Think of a product
you are familar with.
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PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message
PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Conceptual
Map
Select a consumer group that you are interested
in. Using online sources, subdivide that group by
two demographic and two psychographic variables.
(Urban vs. rural teenagers senior achievers vs
senior survivors)  See VALS, Ch 3 in Consumer
Behavior)
Prepare a conceptual map of where your LT sees
the Consumer Traits and Behavior Paper going.
This can be a formal outline, scatter maps or ven
diagrams. Be creative!  Do Not just list all the
consumer traits and behaviors that your textbook
mentions. Focus on one aspect and go into some
depth on it. This conceptual map should be the
foundation of your final paper and presentation.
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PSY 322 Week 4 DQ 2
PSY 322 Week 4 DQ 1
      Find two deodorant ads targeted to
different audiences. Analyze the aspects of each.
Explain how groups may interpret them. Is there a
difference? If so, why?
Select two households featured in two television
series. Classify each household into a social
class. What is each households lifestyle and
consumption behavior? Be very specific with
details and examples. No generalities!
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PSY 322 Week 5 Individual Assignment Case Study
Analysis
PSY 322 Week 4 Individual Assignment Geo
demographic clustering
Read carefully the section on Geodemographic
Clustering in Chapter 10 of Consumer
Behavior.   Choose two of the Social Groups from
the PRISM NE grouping on p. 330 and two of the
PRIZM Lifestyle Groups on p. 331 of Consumer
Behavior.
Read and analyzeCross-Cultural Consumer Behavior
An International Perspective in Consumer
Behavior.  Prepare a 15-slide powerpoint with
notes case study analysis in which you evaluate
the consumer behavior and purchasing decisions
illustrated in both case studies.  
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PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation
Prepare a 1,200- to 1,600 word academic research
paper in which you examine specific consumer
traits and behaviors. Address the
following   u   Identify three psychological
processes and three social processes that may
influence consumer behavior.  

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