MadHouse by Michael D'Antonio

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 Branding Strategic Planning by Michael
DAntoniowww.madhouseinc.com
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Who We Are
CORE We are a Modern Strategic Planning and
Brand Consultancy MODEL We Invent and
Reinvent Businesses and Brands FORMULA We use
a mix of Insights, Intuition, and Ingenuity
DISCIPLINE We Regard Planning as a Holistic
Enterprise METHODOLOGY We Listen, Discover,
and Challenge PERSPECTIVE We Offer a
Provocative Perspective - Fearless and Resolute
CONSULTING We Believe the Best Advice Comes
from asking the Toughest Questions CHANGE We
Appreciate Change is a Painful Process VISION
We Understand Vision and Leadership Require the
Hardest Choices FOUNDATION We Were Founded on
a Simple Foundation - Great Stories are Naturally
Born. Rooted in Truth
and Meaning VALUE We Value Unique Value
Propositions PURPOSE Our Purpose is Purpose
REALITY And We Suppose We are Not for
Everyone
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What We DO
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OUR MODEL
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WorK
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THE GUY BEHIND
MICHAEL DANTONIO After 20 years, Michael
DAntonio personifies the entrepreneurial spirit.
Like many, he started in the streets and learned
business from the ground up. From trinkets to
television, sales to strategy, costs to culture
DAntonio has advised many Fortune 500 and
Startup firms across many industries. He has
helped brands such as Ford and Honda, Dominos and
Diageo, Nestle and Nokia, and the National
Football League and Major League Baseball.
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Branded.me
Michael DAntonio Bio
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THE GUY BEHIND
As part of the continued revitalization of
intellectual capital in Detroit, Michigan,
Michael D'Antonio founded the brand boutique,
MadHouse lnc. D'Antonio, the strategic architect
behind many successful campaigns. developed a new
strategic planning and brand consultancy. MadHous
e will be a nimble, agile, force multiplier for
go to market strategies across multiple channels
and platforms. The MadHouse Mission is to serve
emerging and established businesses,
entrepreneurs and makers in Detroit and
beyond. Recognizing most traditional brands only
focus on the output, D'Antonio developed a
disruptive approach to brand strategy. Rooted in
design and inspiration, the MadHouse philosophy
believes all great stories and companies share a
compelling common denominator Purpose.
According to D'Antonio, "Purpose is the single
greatest driver of success. However, it is often
the most difficult thing for any organization to
identify, articulate and advance. This Purpose is
the foundation from which everything follows."
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Madhouse Inc
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CONTACT
248.268.8400 124 East Hudson Avenue, Royal Oak,
Michigan 48067 www.madhouseinc.comMichael
D'Antonio / Detroit / Michigan