Benefits of SEO to eCommerce stores

1
SEO Blueprint For E-commerce

• Improve
• Usability,
• Rankings
• and
• Conversions

2
Do you hold an eCommerce store?

• Just fantastic!
• But, how many of us knows that you have it.
• Indeed, those whom you have acknowledged
• about it may see it and recommend others.
• What about the rest?
• Will you be able to achieve your targets
• globally?
• Of course, YES!

3
How?

• It's fun to know!
• First of all, you will need to
• promote your business to an
• audience AND
• For it, you will require to display
• your online store where you are
• planning to sell your amazing
• products at competitive prices...
• There comes an importance of
• ONLINE MARKETING!

4
Where "SEO" comes ahead to help you!

• Search engine optimization (SEO) is a powerful
  tool for digital
• marketing. It conveys successful results in terms
  of great ROIs
• for any business.
• It helps to get your website a Higher Ranking to
  gain better,
• Brand impressions,
• Clicks AND
• Sales!
• Let's see, how we can leverage the
• rules of SEO...

5
1 - Research

• SEO helps us to know "how we can build our active
  users".
• It all starts with researching the right
  "Keyword" and "Competitors".
• The analysis in this direction can help you
• to bring,
• Good traffic,
• Better conversion AND
• The greatest of business!

6
A - Keyword Analysis

• Let's start with it...
• It's important to target the most relevant
  keywords in line with
• specific search volumes.
• Make sure you choose the,
• Simple and meaningful keywords
• Not highly competitive keywords.
• Nicely analyzed "Long-Tail Keywords"
• work superbly!

7
Write for viewers, not search engines

• Develop unique and purposeful content for your
  readers!
• Never try overstuffing your content with
  keywords.
• Write in a way that your viewers would just love
• reading it.
• Good content converts a gradual, yet steady flow
  of
• users onto your website!

8
Prevent keyword cannibalization

• Avoid targeting the same keyword from multiple
  web pages on
• your website.
• It creates confusions for search engines to
  understand your
• targeted pages, the web page that you really want
  your
• readers to view.

9
B - Competitor Analysis

• It's time to see how your online rivals are
  ranking higher than
• you.
• Check out,
• What keywords they use in SEO strategies.
• Why their DA and PA is stronger.
• What meta they use with targeted keywords.
• Where they get inbound links from.
• What site architecture they have built.
• Try to be different and better than others!

10
2 - Website Analysis

• Following keyword and competitor research, you
  need to see if
• your website is smoothly, effectively and
  errorlessly running.
• Find site errors regarding the links, banners,
  CSS,
• duplicate content, page loading speed etc.
• It will help you to improve your eCommerce
• store in terms of SEO to achieve your
• conversion rates!

11
3 - On Page SEO

• Like off-page optimization, on-page optimization
  has
• its ownvalues.
• Focus on,
• Keyword optimization
• Website architecture
• Internal linking
• Rich snippets
• Responsive theme
• Social media integration etc.

12
4 - Further Evaluation

• Everything planned and executed need to be
  closely tested to
• know if or not it conveys the desired result.
• One must,
• Know which keywords are converting the
• traffic.
• Check meta (with specific keywords) to
• improve CTR
• Initiate conversion rate optimization
• for each web page.

13
5 - Optimize Your Site Content

• One can start building the website content and
  blogs matching
• the best keywords evaluated till now.
• Make sure what you write or have
• on your website must match the
• search queries from search results.
• It helps to drive the maximum of
• traffic and hence the best of
• converion rates!

14
Recommended SEO tools

• SEOmoz Keyword Tool
• Open Site Explorer
• Screaming Frog
• Google AdWords
• Keyword Tool
• Authority Labs for Monitoring
• Ubersuggest Keyword
• Suggestion Tool
• Mergewords
• Buzzstream
• Citation Labs Broken Link Finder

15
Just do it!

• Initiate understanding adequate SEO tools and
  strategies!
• SEO and other digital marketing sources are truly
  meant to
• increase
• Website usability,
• Quality traffic,
• More conversion AND
• Repetitive visitors!
• Enjoy SALES from your
• eCommerce store!

16
THANK YOU!
For more information, Visit us at
www.maven-infosoft.com
Like Us /MavenInfosoft
Follow Us /Maven_Infosoft
1 Us /Maven-Infosoft