Mobile App Advertisement for Beginners

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• Main Purpose Get traffic from sources outside
  the stores, such as social media, to download
  your app.
• Ads usually appear on the news feed of social
  channels.
• They consist of the app name, description, image
  and a call to action button.
• Separate campaigns will need to be set up for iOS
  and Android apps.

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• App developers choose to procure their revenue
  from in-app advertising within their free apps.
• Choose best ad serving model

Interstitial Ads
Notification Ads
Advanced Overlay
These ads gets more clicks tend to return a
good eCPM
Often used in freemium apps and use push
notifications in the device's status bar
Interactive ads that contain a form to sign up to
a service, buy products, install apps

• Make use of mobile ad networks like Google's
  AdMob, Adatha and others to help advertisers and
  publishers increase their revenues and ROI.

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• One of the leading platforms for app developers
  with 1.2 Billion mobile users
• Used by half of the top grossing apps on the App
  Store and Play Store
• Short campaigns targeted to specific audience

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• Types

Mobile App Install Ads

• Types of Audiences

Custom Audiences
Lookalike Audiences
Device Level Targeting
Ads that links directly to the respective app
store URL.
Targets users based on specific demographics and
location
Reach new people, similar to those already taking
actions within app.
Reach people using specific mobile devices. Can
identify device which work best for your apps
can filter out other device that are no longer
compatible
Mobile App Engagement Ads

• Costs
• Compared to other networks, Facebook has high CPI
  rates vary for different category.
• Facebook's mobile app install ads are more than
  three times as expensive as the average Facebook
  ad.

Ads with specific Call to action to open the app
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• One of the largest ad exchanges in the world with
  over 227 million mobile users
• Twitter campaigns are targeted to a 'real-time'
  audience

Twitter App Install Cards
Twitter Engagement Campaigns

• Types

Showcase your mobile app to your targeted
audience directly within your Tweet
Tweets with images, ratings calls to action to
open the app already installed on your device

• Cost Per App click When someone clicks to install
  or open your mobile app from Twitter, it is
  charged on a CPAC basis

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• Google, the search engine giant, has 1.17 billion
  monthly unique users.
• Longer campaigns reaching larger audiences.
• Types

App Install ads
App Re-engagement ads
Lists the app on consumer's mobile devices (both
Android and iOS devices) Conversions tracked
automatically in Adwords (for Android apps)
Involves deep linking in apps to point consumers
to the right information within the app.
(available only on Android apps)
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Channels
Search network
Display network
Youtube's Trueview
Reach people that are searching for an app that
is similar to their own
Reach people that are using apps that are
similar to their own
Targets people based on their interests,
demographics and videos theyve watched.
TrueView ads play as pre-roll before a user can
view a video
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• Percentage by which the number of mobile app
  installs has increased by 182
• Total app installs from FB mobile app install ads
  is 350 Million
• Facebok App install network generates about 1 to
  10 per install
• US mobile app-install ad revenue will grow to
  6.8 billion by the end of 2019
• CTR increase in ads in tablets over those on
  handsets by 44
• Ads on mobile apps perform 2X better than those
  on mobile web

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• Define the right channels for advertisement with
  pilot campaigns
• Have your Segmentation and Targeting done right
• Improvise the ad copies to bring down the UA cost
• Use Retargeting to maximize the conversions
• Ensure you engage with the users at the right
  time
• Use the right analytic tools to measure the key
  attributes and re-engage!

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Resources
Conceptualized and Designed
www.dotcominfoway.com
www.twitter.com/dotcominfoway
www.linkedin.com/company/dotcominfoway
www.facebook.com/DotComInfoway