Improve your business with SEO Web Marketing

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improve web marketing with SEO
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What is Web Marketing?

• Broad category
• Covers advertising initiatives that take place
  online including SEO
• Most marketing efforts today focus on the
  Internet
• More affordable option than traditional
  advertising platforms radio, TV. Etc.

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What is SEO?

• Search Engine Optimization (SEO)
• Use various techniques to optimize website to
  rank higher in search engines
• Increases website visibility organically
• SEO efforts result in websites with more value

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The Web Needs SEO Marketing

• Search engines are primary traffic drivers for
  most websites
• Search engines provide access to targeted traffic
• Google, Yahoo!, Bing, etc. need to be able to
  find website when someone is searching
• SEO web marketing makes it easier for site to
  appear in search query

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Continued

• Computer robots do not understand a webpage the
  way a person does
• Limitations include duplicate content, images,
  uncommon terms, etc.
• SEO web marketing makes it clear what site is
  about
• The higher a website is ranked, the more visitors
  it will receive

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Ignoring SEO Web Marketing Can Produce Negative
Results

• Search engines need help to find valuable
  websites for users
• Internet is becoming more competitive, websites
  must work to boost rankings above competitors
• Choosing not to optimize website can result in it
  being hidden in result pages, or penalties that
  push it down
• Companies that use SEO web marketing will be at
  an advantage over competition

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Grasping SEO Web Marketing

• Though very involved, the world of SEO can be
  easily comprehended by most
• Though reputable companies can help elevate
  efforts
• Free resources are widely available
• Budget and time play a major factor in doing SEO
  yourself or hiring a firm

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SEO is Always Evolving

• Redefines algorithms over the years have resulted
  in SEO web marketers having to change tactics no
  more keyword stuffing or link bombing
• Old techniques can now lead to penalties from
  search engines
• Staying on top of updates provides more
  opportunities for higher rank

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Making a Website SEO-Friendly Involves

• Content that can be indexed by search engines
  HTML, alt text, etc.
• Links must be crawlable in order to access the
  content
• Keywords include correct search terms
  prominently in content
• Title tags should accurately describe content
  on page in as little terms as possible

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Need Assistance with SEO Web Marketing?

• WASP can help!
• Visit our website at www.waspmobile.com
• Or give us a call 800-516-3591
• Follow Us on
• https//www.facebook.com/waspmobile
• https//twitter.com/waspmobile
• https//plus.google.com/Waspmobile/posts

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Thank you!