5 things to be considered while designbing Banners

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5 THINGS NEED TO BE CONSIDER WHILE DESIGNING
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KEEP TEXT TO A MINIMUM

• Perhaps the most important thing to remember when
  designing a banner stand is to not go overboard
  with the text - that's what a brochure is for. 
• While there is no right answer, best practice
  suggests keeping your main headline to 2 lines
  and 10 words maximum and only use additional text
  to the message. 
• Any additional text should be short and to the
  point - enough information to leave visitors
  (your customers) wanting to find out more.

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GOOD DESIGN
BAD DESIGN
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DON'T GO CRAZY WITH COLOR

• Color can be a funny one.  Many of us think that
  the brighter a banner stand the better it will be
  and the more likely it is to stand out. 
• While this may be true to a certain extent, any
  color you use should relate to your brand colors
  and indeed your customers. 
• Don't use bright luminous colors if there is no
  need for it, they will only be an eyesore. 
• Consider colors that evoke emotion and remember
  color is also vital when it comes to text. 

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GOOD DESIGN
BAD DESIGN
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HAVE YOUR KEY CONTACT DETAILS UP HIGH

• I've often seen so many people make this simple
  mistake at trade shows.  They have a lovely
  looking banner stand with a powerful message and
  one big problem - all their contact details are
  at the bottom of the banner. 
• Why is this a problem you ask?  Well, the big
  issue here is that most of us place banner stands
  behind something or the floor can become a
  dumping ground for boxes and products meaning
  your contact details are unlikely to be noticed. 
• Position your most important contact information
  (email address, website, phone number and
  address) at the top of your banner so that it is
  clear and easy to see.

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GOOD DESIGN
BAD DESIGN
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CONSIDER YOUR AUDIENCE

• Often many of us will rush into designing a
  banner stand without even considering your
  customer. 
• You will get started with the design, piece
  together the information that you want and then
  boom, send to the printer or promotion. 
• Before designing any banner (or any printed
  promotional product for that matter), take time
  to think of its purpose.  What do you want it to
  achieve. 
• It's also important to consider how and where
  your customers are likely to see it. 

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• If it is at a trade show, information is crucial
  because they might only get to see the banner
  while walking past your stand and won't get time
  to talk to you. 
• Be sure you have all the important information on
  your product or service ticked off.  If you are
  positioning your banner stand in your place of
  business then you can be a little bit more
  flexible in the information on it.

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GOOD DESIGN
BAD DESIGN
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DON'T FORGET ADDITIONAL PROMOTIONAL MATERIAL

• My final piece of advice when designing a banner
  stand is to consider other promotional material -
  how will it be used with your banner. 
• If you are attending a trade show or simply
  designing a banner for use in store, having
  relevant print material like a brochure or flyer
  to support your message is vitally important. 
• A banner stand can grab the attention of a
  potential customer but the supporting leaflet or
  brochure that you give to them will allow them to
  get more information on your offering and turn
  them from a potential customer into a customer. \
• Don't just think banner stand, look at the bigger
  picture.

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GOOD DESIGN
BAD DESIGN