Online Reputation Management

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• Online Reputation Management

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• Online Reputation Management

• What is Online Reputation Management?

• A company presents itself online in many ways
• It has a website
• It may also have social media accounts
  Facebook, Twitter, YouTube etc
• All these must together present a uniform picture
• They must work in a synchronized manner
• This is one aspect of online reputation management

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• Online Reputation Management

• How Can a Company Manage its Online Reputation?

• It must convey a uniform message everywhere it is
  present on the internet
• It must realize that most of these places attract
  comments from customers and visitors
• Comments may not always be favorable
• Managing your reputation involves eradicating or
  suppressing adverse comments
• Posting new positive information and repeating
  by way of sharing or re-tweeting positive
  comments by others can cause the adverse results
  to go down in the search rankings

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• Online Reputation Management

• What are Online Reputation Management / ORM
  Services?

• These services are provided by a web services
  company
• These are services designed to manage and improve
  your reputation on the internet
• A provider of these services will identify all
  the places that you can be found on the internet,
  and ensure they all convey the same message
• The provider studies all online content,
  including comments, and identifies your strengths
  and weaknesses
• In case your reputation is already tarnished
  online, the provider recommends measures to
  salvage it

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• Online Reputation Management

• How Can One Repair or Improve Ones Online
  Reputation?

• Ensure you present a consistent, positive message
  wherever you are present online
• Respond to all comments positively, including any
  negative comments
• From time to time post positive useful
  information on your website, or in response to
  comments
• Do not treat each post as a sales message

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• A Search Engine Optimization FAQ

• Unlimited Exposure Online
• 3500 Dufferin St-602
• Toronto, ON M3K 1N2
• TollFree 1-877-283-1831
• Website www.unlimitedexposure.com