Prospects of Lead Generation

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Prospects of Lead Generation
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History of Lead Generation

• Door-to-door sales was the most popular lead
  generation strategy in the early 50s.
• During the 60s the first call centers were used
  by Private Automated Business Exchanges (PABE)
• In 1978, the Gary Thuerk sent the first
  voluntary promotional email message sent out to
  600 California Arpanet users
• 1994, the first web banner ad was published on
  HotWired.com for ATT to bring in visitors
• 1996 the term viral marketing was first
  initiated.

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Lead Generation
Lead generation is the most vital part of the
sales cycle. In order to achieve this goal, you
must carefully examine your market segment. By
following this strategy you will get a cue for
lead generation.
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Transformation of Lead Generation
Lead generation has evolved from a hard sales
method to an educational process in which leads
are converted into sales.
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How Can We Help You
Upside.Digital is one of Australias emerging
companies in this arena. Our work methodology is
meant for optimizing sales opportunities and
managing client relationships by using strategies
like telemarketing.
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Overview
We have evolved from the Industrial Era where the
emphasis was on quantity and the modern era where
the emphasis is on quality. Now instead of
considering promotional emails a spam, people
look at them positively.
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Contact Us
Upside.Digital
Address Suite 10, 157Queenscliff Rd
Queenscliff, NSW Phone No 61 2 9114
6715 Email id Info_at_upside.digital Website
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