The Secrets of Naming Our Business

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The Secrets of Naming Our Business
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• Choosing a name for your business can be hard.
  Its a permanent decision with a lot of
  ramifications, not to be taken lightly. Heres
  the story of how we arrived at Dental Web Now.
• When you start a new business, whether youre a
  neophyte or an MBA, the only thing that is fairly
  certain is that there will be unforeseen
  challenges ahead, adventures in entrepreneurship.

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• On top of determining a business plan,
  facilities, taxes, registrations, certifications,
  hiring employees and outsourcing, choosing a name
  can become challenging enough that many simply go
  with Dentist or their personal name! And if
  youve made it through dental school youre
  likely a perfectionist on top of it all.

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• So naming your practice can be a confusing foray
  into the sometimes unfamiliar world of marketing
  and branding.
• There is wisdom in taking your time, in seeing
  how a business name evolves throughout initial
  planning, and considering several key factors.
  And in our case the process was probably made
  even more complicated by the fact that those
  providing input were all engineers and geeks.

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• Add to that the fact that we kind of stumbled
  into our line of work after our founder simply
  helped a friend of his, who is a dentist. We
  found we enjoyed the work and could get unusual
  results given our collective backgrounds. So we
  found ourselves, all of a sudden, with three
  clients and more who wanted on, and no business
  name!

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• Of course, we wanted a name that conveyed what we
  do well, and in looking it over, realized it had
  to have more
• It would have to convey that were focused on the
  dental industry.

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• It should convey that were techies focused on
  marketingparticularly web marketing. An advisor
  suggested we not use Web Marketing as it had
  become a redundant term, just as color
  television now is.
• Our name could not of course already be
  trademarked or copyrighted elsewhere.
• The corresponding web address or a very close
  approximation of it should be available.

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• So should the name be available on social
  platforms like Twitter, Facebook, and LinkedIn.
• It should be easy to say, read, understand, and
  remember.
• While not a vital aspect, the name should be
  SEO-friendly, too.
• Wethe teamshould all be comfortable with it.

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• So we held a meeting. We might have loved
  something exotic like Zentists, but the moniker
  summarily died with an initial vote. So we
  applied the rules from 5 Dysfunctions of a Team.
  In our meetings, its okay to duke it out if for
  the sake of the team. There should be no special
  treatment given any one member and if you can
  back your position with data, so should we follow.

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• And I recall that meeting like it was yesterday.
  I thought I had some winners, honestly, to
  suggest, myself. I wanted a short name that
  showed we were techies iDDSpr, and
  DentalScript, I suggested. (I was sure all who
  encountered DentalScript would understand it
  meant we employed Python Scripts, right up until
  one too many actual dentists had no idea what
  that meant!

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• To each his own area of expertise and always keep
  your audience in mind when communicating!)
• A former, brilliant team member (Judy) whom I
  wish was still with us, and who always did her
  homework, walked in and suggested DentalWebNow
  with a host of research to back it up, even the
  inclusion of the at first awkward Now. It
  passed a vote right away.

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• Today, several years later, were happy with it.
  It communicates what we do and how but also when.
  Were focused on providing web marketing
  solutions today for your practice. Over time, of
  course, you have a chance to make your name more
  than a set of words and symbols. You build
  connotations and associations. You have a chance
  to create goodwill that can take on actual
  monetary value.

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• But most of all, we are proud today to live up to
  the reputation we ourselves have established and
  which accompanies our name and our logo. Finding
  your name is always an exciting part of a
  startup, but raising it into an accurate and
  plentiful source of pride is, frankly, even
  better.
• https//dentalwebnow.com/