how to do image optimization | seo services in hydderabad

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Image optimization for SEO Techniques Alt
Tag The Alt tag is probably the most important
image optimization factor. Alt stands for
alternate. The text in the alt tag is displayed
in place of the image if the image can not be
shown or is taking too long to load. Most of the
major search engines are text-based, i.e they can
not read images and videos. The location of your
images appears as an empty space to the search
engines. These empty spaces are not in any way
good for your overall SEO. The alt tag not only
tells the search engines that there is an image
placed here but also informs it about the topic
of your image. A good practice for the ALT tag
is to keep your alt tags short but descriptive.
Fill your alt tags with search engine friendly
information but dont try to go too far.
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Image Size Image size is a very crutial factor
for your overall user experience. Images can make
your page heavy. Put up a webpage that takes more
than 10 seconds to load, and your users will
escape faster than you can say back button.
After the recent Panda update, the loading time
of pages has become a vital part for your SEO
ranking as the total time of visit has become
more important as a SEO algorithm. So its
important to keep your images low in bytes. Yahoo
Smushit is a great tool to wipe out the excess
bytes from your images making them lighter.
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File name Just as keywords are important in url,
the same goes for images. Keyword rich file names
can help a SE determine relevancy. Avoid using
default image file names like, DSC0019.jpg as
it does not give much information about the
image. Use descriptive filenames with keywords
separated by - (hyphen). For example, airtel
online recharge.
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Title Tag and image linking Images are
eye-catching so are perfect for linking. But
proper image linking techniques can offer even
better results. One of the basic tips for image
linking is to avoid linking your images directly.
Always use relevant anchor texts whenever linking
your images. This is even more effective for your
SEO when embedding images in a guest post or
other pages intended to get a link back to your
site. Remember to use a title tag whenever
linking your images. Title tag provides a tool
tip when you hover your cursor over a link. Use
relevant keywords and SEO friendly description
and your title tags will rock.
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Conclusion Optimizing images for SEO comes down
to three factors file name, file size and most
importantly the alt-attribute. The file name
should not be a random string of letters and
numbers but descriptive keyword(s). The file size
should be kept as low as possible to improve your
site speed (one of Googles ranking factors). And
last but not least dont forget to add an
alt-description to your images. Its one of the
easiest ways to optimize your images for SEO.
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