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BUS 352 Course Tutorial

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BUS 352 Course Tutorial

• BUS 352 Entire Course (Ash Course)

• BUS 352 Week 1 DQ 1 Change in Organizations

• BUS 352 Week 1 DQ 1 Change in Organizations
• BUS 352 Week 1 DQ 2 Marketspaces
• BUS 352 Week 1 Quiz 
• BUS 352 Week 2 DQ 1 E-Tailing Business Models.
• BUS 352 Week 2 DQ 2 Customer Decision Process
• BUS 352 Week 2 Assignment Social Business
  Networking and E-Commerce

• BUS 352 Week 1 Discussion 1 Change in
  Organizations
• Why is it said that electronic commerce is a
  catalyst of fundamental changes in
  organizations?  Search the Ashford Online Library
  for an article that addresses change in
  organizations as a result of e-commerce.  Briefly
  summarize the article pointing out how electronic
  commerce directly impacts change. 

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BUS 352 Course Tutorial

• BUS 352 Week 1 DQ 2 Marketspaces

• BUS 352 Week 1 Quiz

• BUS 352 Week 1 Discussion 2 Marketspaces
• Compare marketplaces with marketspaces.  What are
  the advantages and limitations of each?  What is
  your favoritemarketspace and why?  What is the
  impact of your favoritemarketspace on the
  industry?  Explain your answer in 200 words.
  Respond to at least two of your fellow students
  postings

• 1. Which is not one of the EC trends?
• 2. The cost curves of digital products differ
  from the cost curves of physical products because
  in digitization
• 3. In effect, in a social network there are
  online and offline communities of people with
  similar interests.
• 4. According to the ________ model, an
  organization can increase brand awareness

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BUS 352 Course Tutorial

• BUS 352 Week 2 Assignment Social Business
  Networking

• BUS 352 Week 2 DQ 1 E-Tailing Business Models.

• Social Business Networking and E-Commerce.
• Select one of the social networking sites for
  business professionals listed in Insights and
  Additions box 3.2 in Chapter 3 of your text.
  Discuss why you believe it has been successful in
  creating community. Also include the
  characteristics of the specific community how
  community

• BUS 352 Week 2 Discussion 1 E-Tailing Business
  Models
• Discuss the advantages of established
  click-and-mortar companies such as Walmart over
  pure-play e-tailers such as Amazon.com.
  Conversely, what are the disadvantages of
  click-and-brick retailers as compared with
  pure-play e-tailers? Explain your answer in 200
  words. Respond to at least two of your fellow
  students postings.

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BUS 352 Course Tutorial

• BUS 352 Week 2 DQ 2 Customer Decision Process

• BUS 352 Week 3 DQ 1 Four P's of Marketing

• BUS 352 Week 2 Discussion 2 Customer Decision
  Process
• For an online purchase, go through a sample
  customer decision process. Explain the points in
  the process where the vendor has an opportunity
  to add value. Be sure to answer the following
  questionsa. How does value vary for a large
  purchase versus a smaller one?

• BUS 352 Week 3 Discussion 1 Four P's of Marketing
• In a paragraph, relate B2B to the four Ps of
  marketing (product, price, placement, promotion).
  Then, describe a B2B exchange and identify how it
  demonstrates the four Ps. Prepare your response
  in 200 words and respond to two other learners.  
•  

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BUS 352 Course Tutorial

• BUS 352 Week 3 DQ 2 Knowledge Management

• BUS 352 Week 4 DQ 1 M-Commerce

• BUS 352 Week 3 Discussion 2 Knowledge Management
• Read Case 6.1, EC Application Knowledge
  Management at Infosys Technologies. Identify the
  knowledge management cycle, found in exhibit 6.6,
  in this case, applying each entity such as
  create, capture, refine, etc. to the case and
  briefly explaining each one. Then, explore the
  broader question of how knowledge management is
  related

• BUS 352 Week 4 Discussion 1 M-Commerce
• First describe how m-commerce can expand the
  reach of e-commerce. Then, imagine you work for a
  fashion retailer and are in charge of a new
  mobile advertising campaign designed to generate
  sales for a new clothing line.  Explain how you
  would use m-commerce concepts and elements

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BUS 352 Course Tutorial

• BUS 352 Week 4 DQ 2 Security

• BUS 352 Week 4 Quiz

• BUS 352 Week 4 Discussion 2 Security
• A business wants to share its customer account
  database with its trading partners and customers,
  while at the same time providing prospective
  buyers with access to marketing materials on its
  Web site.  Assuming that the business is
  responsible for running all these network
  components, what types of security components
  (for example, firewalls, VPN, etc.)

• Quiz
• 1. Question ________ , also called viral
  marketing, is free advertising that can increase
  the visibility of niche retailers and products
• 2. Question Alloy.com, bolt.com, and
  blueskyfrog.com are communities that
• 3. Question A search engine is basically a
  document or file retrieval system designed

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BUS 352 Course Tutorial

• BUS 352 Week 5 Assignment Final Paper (E-Business
  Analysis )

• BUS 352 Week 5 DQ 1 Payment Online

• Focus of the Final Paper
• The final 6 to 8 page paper will demonstrate
  comprehensive understanding of the course topics
  and concepts. The title of the paper will be An
  e-Business analysis of _____________. The blank
  will be filled in with the name of a company you
  select that is doing business online. It can be a
  traditional brick-and-mortar company, or one that
  is completely online. The company

• BUS 352 Week 5 Discussion 1 Payment Online
• Discuss the difference between accepting a
  payment online versus in person and describe some
  of the problems associated with online payments
  from the vendor and customer points of view. Be
  sure to answer the following questionsa. How do
  you believe payment system benefits, complications

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BUS 352 Course Tutorial

• BUS 352 Week 5 DQ 2 Copyright Issues

• BUS 352 Week 5 Discussion 2 Copyright Issues
• Read the Closing Case in Chapter 11, Why is
  Disney Funding Chinese Pirates? Give a reasoned
  answer to why Disney might be investing in 56.com
  instead of fighting with this popular Chinese
  file-sharing website. The post should be a
  minimum of 200 words. Respond to at least two of
  your fellow students postings. 

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BUS 352 Course Tutorial
For more course tutorials visit www.uophelp.com