BEST OF 2015 – MARKETING CAMPAIGNS

1
(No Transcript)
2

• Every brand realized the importance of social
  media and included it as a part of their
  marketing initiative.According to Ernst and
  Youngs Social Media Marketing India Trends
  Study, 90 of Indian brands spend up to 15 of
  their annual marketing budget on social media.
• To understand the best campaigns and what people
  liked, we conducted a survey, using Getinsights
  across demographics and the results have helped
  us gain a crisp understanding of a brand and its
  marketing campaigns. The survey was taken up by
  500 respondents from across the country.
  Getinsights is a product by Airloyal that helps
  in getting insights and opinions through targeted
  mobile surveys from the 9 million user base of
  Airloyals ladooo app. Brands and Creative
  Agencies often use GetInsights to get consumer
  feedback and to benchmark with competitors
  especially in terms of brand recall and campaign
  recall.

3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9

• gives you an idea about peoples likes and
  dislikes and their perception about various
  marketing campaigns of 2015. In an attempt to go
  viral and capture the market, most brands used
  multiple platforms to market their brand. While
  marketing is necessary, it is also important not
  to bombard people with a campaign. More than 65
  of the respondents who took the survey feel
  bombarded by marketing campaigns on both
  traditional and new media. When we inspect the
  demographic, we understand that the campaigns
  performed better to a younger audience of between
  the age group of 18-21 and 22-25.
• Amazon Indias AurDikhao campaign was the most
  popular campaign amongst the audience. To
  showcase the variety of products on the
  e-commerce portal, the ecommerce giant introduced
  AurDikhao Campaign. The ad saw hilarious
  situationsbeing portrayed with typical Indian
  consumer behavior, like the tourist family asking
  for more places to visit even if they are not on
  the map!  Majority of the people encountered the
  campaign on Television and on social media. The
  creative agency behind it was Orchard
  Advertising, a subsidiary of Leo Burnett. For
  more details https//getinsights.co/blog/