MKT 438 EXPERT TUTOR UOPHELP

1
MKT 438 EXPERT TUTOR

• For more course tutorials visit
• www.uophelp.com

2
MKT 438 EXPERT TUTOR

• MKT 438 Entire Course

• MKT 438 Final Exam Guide

•  
• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2
• MKT 438 Week 1 DQ 3
• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper
• MKT 438 Week 2 DQ 1
• MKT 438 Week 2 DQ 2
• MKT 438 Week 2 DQ 3
• MKT 438 Week 3 Individual Assignment Functions of
  Public Relation Paper
• MKT 438 Week 3 Team Assignment Public Relations
  Campaign Strategy Paper

•  
• Complete the Final Examination.
•  
• 1.         The objective of public relations is
  to sell
•  
• 2.         The R-A-C-E approach to defining
  public relations includes the following
  components
•  
• 3.         The job of public relations
  professional is very much that

3
MKT 438 EXPERT TUTOR

• MKT 438 Week 1 DQ 1

• MKT 438 Week 1 DQ 2

•  
• Should a company be concerned with public
  opinion? Why or why not?

•  
• Which PR communication tool do you feel is the
  most effective? Why?

4
MKT 438 EXPERT TUTOR

• MKT 438 Week 1 DQ 3

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper

•  
• What role does PR play in your organization?
  Explain your answer.
•  

•  
• Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in
• your paper
• Explain your personal definition of PR and
  definitions from three
• different sources, such as the Public

5
MKT 438 EXPERT TUTOR

• MKT 438 Week 2 DQ 1

• MKT 438 Week 2 DQ 2

•  
•  
• What are some positive and negative aspects of
  publicity?
•  

•  
•  
• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?
  What are examples of each?  

6
MKT 438 EXPERT TUTOR

• MKT 438 Week 2 DQ 3

• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper

•  
• How would PR research impact a PR team?  Give an
  example.

•  
• Resources University Library, Internet, and the
  Virtual
• Organizations can be found on the student website
  at
• http//ecampus.phoenix.edu
• Select a PR scenario from the following list
• An organization is planning to introduce a new
  product or
• service in another country.

7
MKT 438 EXPERT TUTOR

• MKT 438 Week 3 DQ 1

• MKT 438 Week 3 DQ 2

•  
• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

•  
•  
• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

8
MKT 438 EXPERT TUTOR

• MKT 438 Week 3 DQ 3

• MKT 438 Week 3 Individual Assignment Functions of
  Public Relation Paper

•  
• How critical is the internal communications
  process in PR? Explain.

•  
• Resources University Library, Internet
• Select an organization with which you are
  familiar, and identify an
• issue within that organization that would have
  both organizational
• and societal implications.
• Write a 1,050- to 1,400-word paper in which you
  complete the
• following
• Explain the organizational and societal
  functions of PR.
• Identify an issue within that organiz

9
MKT 438 EXPERT TUTOR

• MKT 438 Week 3 Team Assignment Public Relations
  Campaign Strategy Paper

• MKT 438 Week 4 DQ 1

•  
• Resources University Library, Internet
• Write a 1,250- to 2,000-word paper in which you
  recommend
• strategies to build media relations and generate
  publicity for the
• organization selected in Learning Team Meeting
  One. Address the
• following in your Strategy Paper
• List objectives for the PR Campaign.
• Identify the organizations publics

•  
•  
• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

10
MKT 438 EXPERT TUTOR

• MKT 438 Week 4 DQ 2

• MKT 438 Week 4 DQ 3

•  
• What potential effects can a crisis have on an
  organization? Explain your answer.

•  
• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?

11
MKT 438 EXPERT TUTOR

• MKT 438 Week 4 Individual Assignment Effective
  Communication Case Study Analysis

• MKT 438 Week 4 Team Assignment Public Relation
  Campaign Progress Report Presentation

•  
• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch. 5
• The Katrina Kalamity,

•  
• Resources University Library, Internet
• Prepare a 5- to 7-minute oral Progress Report
  Presentation
• accompanied by 8 to 10 Microsoft PowerPoint
  slides illustrating
• the work completed on your PR Campaign up

12
MKT 438 EXPERT TUTOR

• MKT 438 Week 5 DQ 1

• MKT 438 Week 5 DQ 2

•  
•  
• How has technology impacted the dissemination of
  information to global publics?

•  
• How can the power of PR influence and change your
  point of view? Is this ethical?
•  
•  

13
MKT 438 EXPERT TUTOR

• MKT 438 Week 5 DQ 3

• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary

•  
• How has globalization, technology, and diversity
  affected PR in the past five years? 

•  
• Resources the simulation Managing a Crisis Using
  PR located on
• the student website.
• Complete the simulation.
• Write a 600- to 900-word summary answering the
  following
• questions
• What does proactive planning mean?
• What feedback mechanism

14
MKT 438 EXPERT TUTOR

• MKT 438 Week 5 Team Assignment Final Paper and
  Presentation (PR Campaign Kudler Foods)

•  
• Resources University Library, Internet
• Prepare 15 to 17 Microsoft PowerPoint slides
  with speaker notes
• illustrating the strategy and tactics of your PR
  Campaign.
• Write a 3,750- to 4,500-word paper integrating
  revised versions of
• your previous Learning Team Assignments. Include
  the following
• elements in your PR Campaign
• An executive summary
• An analysis of the relationship between the PR
  Campaign and
• marketing within the integrate

15
MKT 438 EXPERT TUTOR
For more course tutorials visit www.uophelp.com