Retail Sensitization - Liberty Shoes Online

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Retail SensitizationDay 1Session 3
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Session Content

• What is retailing?
• Organised Shoe Retailing
• Players in the organised shoe retailing
• Brands
• Independent retailers
• The Retail boom
• The effects of Retail boom

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What is Retailing ?

• Selling Goods Services to the end consumer
• Generally at a Store

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Types of Retailing

• Store based retailing
• Independent/Standalone stores
• Department stores
• Specialty stores
• Food and grocery
• Pharmacy
• Lifestyle products
• Warehouse-club/ hypermarket
• Factory outlets

• Non store based retailing
• Internet
• Catalogue
• Direct
• MLM
• Vending

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HYPERMARKET E.g. Big Bazaar,Giant
DEPARTMENT STORE E.g..Shoppers Stop,Lifestyle,Glob
us,Westside
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SPECIALITY STORE E.gUnited Colors of
Benetton,Regal shoes, Planet Fashion
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The growth of Malls
Saharganj Mall, Lucknow
City Square Mall, Jammu
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Changing face of the Indian retail industry
Store size
MALL MANIA
50000 Sft .
Chains of large stores
30000 Sft.
Stand alone large store
15000 Sft.
First of chain stores BATA
Single brand chains proliferation
1500 Sft.
Single brand franchised chains
400 Sft.
Stand alone independents
Decade
50s
90s
80s
60s
70s
2000s
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The Retail Landscape

• Over 40 million square feet of modern mall space
  in various stages of development
• 10.5 million square ft. mall space under
  development in Delhi and suburban towns alone

• Differentiated positioning through product and
  tenant mix and facilities offered
• Adequate parking facilities
• Mix of shopping, entertainment and leisure
• Specialized Facilities children play areas,
  baby changing rooms special provisions for the
  handicapped

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Footwear Retailing

• Organized footwear market in India valued at US
  400mn
• Premium footwear market estimated at 20 of the
  organized footwear market, expected to grow at
  20-30 a year

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Premium Footwear and Lifestyle Brands/ Stores
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Organised Shoe Retailing

• Shift in perception of customers while buying
  shoes
• Shoe are no longer bought as a commodity
• Now a Fashion Accessory
• Match it to the
• Occasion
• Colour of your dress
• Bags

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Shoe Retailing - Then
Emphasis on product attributes Comfort and
Durability Shoe is a commodity and highly
Versatile
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Shoe Retailing - Now
Emphasis on Usage/ Occasion Oriented
Fashion Specific shoes for specific occasions
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Exercise

• Please give at least 4 reasons for the
  following question
• What advantages/benefits does a modern
  retailer like Revolutions offer to the customer
  vs. a independent/ standalone store?