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FOR MORE CLASSES VISIT www.psy322assist.com PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 1 DQ 1 PSY 322 Week 1 DQ 2 PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map – PowerPoint PPT presentation

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Title: PSY 322 ASSIST Education Expert/psy322assistdotcom


1
PSY 322 ASSIST Education Expert/psy322assistdotco
n
  • FOR MORE CLASSES VISIT
  • www.psy322assist.com

2
PSY 322 Entire Course
  • PSY 322 Week 1 Individual Assignment Consumer
    Psychology and Marketing Communications Article
    Analysis
  • PSY 322 Week 1 DQ 1
  • PSY 322 Week 1 DQ 2
  • PSY 322 Week 2 Individual Assignment Marketing
    Communication Memo
  • PSY 322 Week 2 Team Assignment Consumer Traits
    and Behaviors Paper and Presentation References
  • PSY 322 Week 2 DQ 1
  • PSY 322 Week 2 DQ 2
  • PSY 322 Week 3 Individual Assignment Marketing
    Research and Promotional Message

3
PSY 322 Week 1 DQ 1
  • Write the differences between thinking ads and
    feeling ads in your own words - 100 to 150 words
    required. No quotes from the text - paraphrase
    and put it in your own words.

4
PSY 322 Week 1 DQ 2
  • Explain what researchers have found about the
    relationship between feelings towards ads and
    feelings towards brand names. Again, use this
    section of your textbook but explain it in your
    own words. No direct quotes. - 100 to 150 words.

5
PSY 322 Week 1 Individual Assignment Consumer
Psychology and Marketing Communications Article
Analysis (2 Papers)
  • This Tutorial contains 2 sets of paper
  • PSY322 Week 1 Individual Assignment Consumer
    Psychology and Marketing Communications Article
    Analysis
  • Locate at least two peer-reviewed articles
    concerning consumer psychology, using the
    University Library, the Internet, or other
    resources.

6
PSY 322 Week 2 DQ 1
  • An interesting question is how the market
    researchers determined the motivations of the
    different people.
  • What kinds of ads or other marketing strategies
    would work will with people who score high on th
    Part A scale?
  • What kinds of ads or other marketing strategies
    would work will with people who score high on the
    Part B scale?

7
PSY 322 Week 2 DQ 2
  • Take a look at the "Product repositioning"
    section starting on p. 170 of your Consumer
    Behavior text. It details the change in wording
    and the slogans used to change the public's
    perception and acceptance of "second mortgages"
    by calling them "home equity loans" and suggest
    that this had a role in the recent real estate
    financial troubles.

8
PSY 322 Week 2 Individual Assignment Marketing
Communication Memo (New)
  • We have another Week 2 individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322assist.com/product-13-PSY-322-We
    ek-2-Individual-Assignment-Marketing-Communication
    -Memo

9
PSY 322 Week 2 Team Assignment Consumer Traits
and Behaviors Paper and Presentation References
  • Submit an annotated reference list, showing the
    works cited in the paper, which must include at
    least eight peer-reviewed sources from the
    University Library.

10
PSY 322 Week 3 DQ 1
  • What did Colonel Sanders of KFC do in the 1930s
    that most people hadn't thought important until
    the 1950s? Give the name of the strategy and
    details on what he did.
  •  Same question for Ray Kroc of McDonald's in the
    1950s.

11
PSY 322 Week 3 DQ 2
  • Take a look at the comparative chart on p. 14 in
    your Consumer Behavior text.
  • Chose one of the 14 comparisons. Make sure it is
    one that no one else has used yet. (You'll have
    to read their DQs to know which ones are taken).
  • Think of a product you are familar with.

12
PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message (New)
  • We have another Week 3 individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322assist.com/product-11-PSY-322-We
    ek-3-Individual-Assignment-Marketing-Research-and-
    Promotional-Message

13
PSY 322 Week 3 Individual Assignment Marketing
Research and Promotional Message
  • We have a NEW Week 3 individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322assist.com/product-21-PSY-322-We
    ek-3-Individual-Assignment-Marketing-Research-and-
    Promotional-Message

14
PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Conceptual
Map
  • We have a NEW Week 3 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322assist.com/product-22-PSY-322-We
    ek-3-Team-Assignment-Consumer-Traits-and-Behaviors
    -Paper-and-Presentation-Outline

15
PSY 322 Week 3 Team Assignment Consumer Traits
and Behaviors Paper and Presentation Outline(New)
  • We have another Week 3 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322assist.com/product-10-PSY-322-We
    ek-3-Team-Assignment-Consumer-Traits-and-Behaviors
    -Paper-and-Presentation-Conceptual-Map

16
PSY 322 Week 4 DQ 1
  • Find two deodorant ads targeted to different
    audiences. Analyze the aspects of each. Explain
    how groups may interpret them. Is there a
    difference? If so, why?

17
PSY 322 Week 4 DQ 2
  • Select two households featured in two television
    series. Classify each household into a social
    class. What is each households lifestyle and
    consumption behavior?
  •  Be very specific with details and examples. No
    generalities!

18
PSY 322 Week 4 Individual Assignment
Environmental and Consumer Influences Analysis
Paper
  • Select a product or service with which you are
    familiar.
  • Prepare a 1,050- to 1,400-word paper in which you
    analyze factors that affect consumer purchasing
    decisions related to your product or service.
  • Identify the psychological and social factors,
    such as motives, perception, attitudes,
    personality, family, social

19
PSY 322 Week 4 Individual Assignment
Geodemographic clustering
  • Select a product or service with which you are
    familiar.
  • Read carefully the section on Geodemographic
    Clustering in Chapter 10 of Consumer Behavior.
  • Choose two of the Social Groups from the PRISM
    NE grouping on p. 330 and two of the PRIZM
    Lifestyle Groups on p. 331 of Consumer Behavior.

20
PSY 322 Week 5 Individual Assignment Case Study
Analysis Paper (New)
  • We have another Week 5 Individual Assignment but
    with different description/instruction, which can
    be found here on this link
  • http//www.psy322assist.com/product-4-PSY-322-Wee
    k-5-Individual-Assignment-Case-Study-Analysis

21
PSY 322 Week 5 Individual Assignment Case Study
Analysis
  • have a NEW Week 5 Individual Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322assist.com/product-24-PSY-322-We
    ek-5-Individual-Assignment-Case-Study-Analysis-Pap
    er

22
PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation (New
Syllabus)
  • We have another Week 5 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322assist.com/product-3-PSY-322-Wee
    k-5-Team-Assignment-Consumer-Traits-and-Behaviors-
    Paper-and-Presentation

23
PSY 322 Week 5 Team Assignment Consumer Traits
and Behaviors Paper and Presentation
  • We have a NEW Week 5 Team Assignment but with
    different description/instruction, which can be
    found here on this link
  • http//www.psy322assist.com/product-25-PSY-322-W
    eek-5-Team-Assignment-Consumer-Traits-and-Behavior
    s-Paper-and-Presentation

24
PSY 322 ASSIST Education Expert/psy322assistdotco
n
  • FOR MORE CLASSES VISIT
  • www.psy322assist.com
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