sofia azam seo expert uk

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TOP DIGITAL MARKETING TRENDS BY SOFIA AZAM
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• 1. Mobile
• Nowadays mobile traffic to numerous sites exceeds
  desktop traffic. For this year, product marketers
  have to think first about mobile and set up
  mobile-centric user experience to bring traffic
  to their sites through mobile.
• 2. Video Ads
• The cost of production nowadays for a video
  advertising is lower than it has ever been and
  this method keeps outpacing static ads.
• 3. Podcasts
• Many experts confirmed that podcasts are a trend
  as audio waves can capture the attention of many
  people. This shows that podcast marketing can be
  very efficient.
• 4. Hybrid advertising
• In the 2016, many companies will still blurring
  the lines between content and advertising. You
  have big opportunities to sequence your content
  and matching the hybrid messaging to the
  particular funnel stages of your customer.

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• 5. Paid Content Distribution
• The best way to distribute proficiently is to
  develop a paid distribution plan. You can measure
  the conversion rates of many various
  amplification channels and rank them according to
  their efficiency.
• 6. Automation
• In 2016, we will have an increased number of
  automation tools. Automation enables you to
  personalize and segment at scales your marketing
  strategies.
• 7. Segmentation
• In 2016, marketer will pay great attention to
  their customer data in order to unearth data
  trends that will allow them to segment better
  their customers for a better marketing.

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• 8. Personalization
• With the data of your customers segmented, you
  can contact each segment directly and customize
  newsletter content.
• 9. Competition
• There are now many competitive platforms. It is
  important to find combinations of creative ad
  units that stay efficient.
• 10. Interactive content.
• Interactive contents enable users to personalize
  their content experience and it is engaging.

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