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COM 352 Proactive Tutors / snaptutorial.com

• COM 352 Entire Course

• COM 352 Week 1 Individual Assignment Public

• COM 352 Week 1 Individual Assignment Public
  Relations Roles and Responsibilities Matrix
• COM 352 Week 2 Individual Assignment Publics and
  Messaging
• COM 352 Week 3 Learning Team Assignment Public
  Relations Messaging Paper
• COM 352 Week 3 Individual Assignment Public
  Relations Messaging Paper

• Directions Review the example in blue. Then,
  enter the name of the organization you selected
  as well as two goals for that organization. Enter
  relevant information about the selected
  organization in the remaining columns and answer
  the questions following the table

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COM 352 Proactive Tutors / snaptutorial.com

• COM 352 Week 2 Individual Assignment Publics

• COM 352 Week 3 Individual Assignment Public

• In the following assignment, you are a public
  relations executive who must address an issue
  confronting the company where you work. Imagine
  what the scenario is and incorporate this into
  your presentation.
• Choose three of the following five publics to
  address with specific messaging and communication
  tools
• Customers or clients
• Media
• Internal employees of your company
• Competitors

• Create messaging for five of the selected
  organizations publics in the scenarios outlined
  below. Choose one message delivery method per
  public.
• Review the example press release located on your
  student website for an example of one type of
  messaging for this assignment.
• Internal publics
• Employees Promote a new green ecological
  awareness campaign.
• Shareholders Announce the new chief executive
  officer to shareholders

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COM 352 Proactive Tutors / snaptutorial.com

• COM 352 Week 3 Learning Team Assignment Public

• COM 352 Week 4 Learning Team Assignment

• Use the Virtual Organization link on the student
  website to access information about a virtual
  business.
• Click the Businesses tab at the top of the
  screen.
• Click the name of the specific business, such as
  Riordan Manufacturing, Huffman Trucking, Kudler
  Fine Foods, Baderman Island, Kelsey, Patton
  Fuller Community Hospital, Northwest Community
  College, or Berrys Bug Blasters.
• Select one of these organizations as the basis
  for this assignment

• Part II
• Research the business assigned to your team this
  week and
• Describe a possible crisis it might face.
• Create a mini crisis communication plan for
  communicating to the organizations key publics
  in a Microsoft PowerPoint presentation (minimum
  6 slides).
• Refer to Ch. 19 under Planning in a Crisis of The
  Practice

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COM 352 Proactive Tutors / snaptutorial.com

• COM 352 Week 4 Learning Team Assignment

• COM 352 Week 5 Individual Assignment Public

• Use the University of Phoenix Material Public
  Relations Communication Tools Outline, located on
  your student website, to complete this
  assignment.
• Part I
• Research the case study assigned to your team
  this week, noting how the specific businesses and
  organizations employed public relations
  communication strategies during the crisis.
• Respond to the following questions.
• What were the benefits and risks of using these
  strategies?

• Select an organization with which you are
  familiar from the University Library or the
  Internet.
• Create a comic strip, using a Microsoft
  PowerPoint presentation and clip art from the
  Internet, in which you include scenarios that
  compare and contrast the responsibilities and
  potential conflicts of public relations
  practitioners.
• Prepare a 350-word summary, in addition to your

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COM 352 Proactive Tutors / snaptutorial.com

• COM 352 Week 5 Learning Team Assignment Community

• Review The Rise and Fall and Rise of Queen Martha
  case study in Ch. 4 of The Practice of Public
  Relations. In your Learning Team, consider how
  you might answer the questions at the end of the
  case study.
• Describe the conflict that exists between
  corporate social responsibility and reputation
  management in this scenario.Explain how a public
  relations practitioner might balance these

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