COM 302 GENIUS Quest For Excellence/com302geniusdotcom

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COM 302 GENIUS Quest For Excellence/com302geniusdo
tcom

• FOR MORE CLASSES VISIT
• www.com302genius.com

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COM 302 Entire Course

• COM 302 Week 1 Individual Assignment Marketing
  Communications ProcessCOM 302 Week 2 Learning
  Team Assignment Advertising Media MixCOM 302
  Week 2 Individual Assignment Sales Promotion and
  AdvertisingCOM 302 Week 3 Learning Team
  Assignment Building New BrandsCOM 302 Week 4
  Learning Team Assignment Direct MarketingCOM
  302 Week 5 Individual Assignment Internet Based
  Marketing BlogCOM 302 Week 5 Learning Team
  Assignment Social and Ethical Aspects of
  Advertising and Promotion

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COM 302 Week 1 Individual Assignment Marketing
Communications Process

• Week 1 Individual Assignment Marketing
  Communications ProcessResources Ch. 1 5 of
  Advertising and Promotion and the University
  LibraryWrite a 750- to 1,050-word paper in which
  you examine marketing communications produced by
  an organization.Select one of the following
  organizations to use for this assignment Google,
  Disney, McDonalds, ATT, Sprint, Toyota, LOréal
  Paris, or Procter Gamble.Review information at
  the selected organizations website and
  information about the organization in the
  University Library.Describe how your selected
  organization exhibits effective marketing
  communications and how it exhibits integrated
  marketing communications.

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COM 302 Week 2 Individual Assignment Sales
Promotion and Advertising

• COM302 Week 2 Individual Assignment Sales
  Promotion and AdvertisingResource Ch. 16 of
  Advertising, Promotion, and Other Aspects of
  Integrated Marketing CommunicationsSelect a
  company to research that is different from the
  one you selected in Week One but that competes in
  the same industry. For this assignment, you will
  compare this company to the one selected in Week
  One.Prepare an 8- to 10-slide Microsoft
  PowerPoint presentation comparing the sales
  promotions and advertisements of your two
  selected companies.Answer the following
  questions in your presentationHow do the two
  selected companies sales promotions and
  advertising compare?

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COM 302 Week 2 Learning Team Assignment
Advertising Media Mix

• Learning Team Assignment Advertising Media
  MixResources Ch. 12 of Advertising, Promotion,
  and Other Aspects of Integrated Marketing
  Communications Ch. 13 of Advertising and
  PromotionReview the sample entry in the
  matrix.Complete the University of Phoenix
  Material Advertising Media Matrix by addressing
  the followingCompare and contrast types and
  functions of various print, broadcast, and
  support media.Cite specific examples from each
  type of advertising media.Describe advantages
  and disadvantages of each type of media in your
  matrix.

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COM 302 Week 3 Learning Team Assignment Building
New Brands

• Week 3 Assignment Building New BrandsResources
  Ch. 17 of Advertising and Promotion Ch. 3 of
  Advertising, Promotion, and Other Aspects of
  Integrated Marketing Communication and the
  Center for Writing ExcellenceConsider that one
  possible way of using public relations (PR) is to
  introduce a new product with little or no
  advertising.Imagine that you are a PR consultant
  for a large corporation that plans to launch a
  new brand the firms executives think will become
  as well known as world-class brands in the same
  industry.Select a new brand that might be
  launched by this corporation.Review the Sample
  Executive Summary under the Samples heading in
  the Tutorials Guides section of the Center for
  Writing Excellence.

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COM 302 Week 4 Learning Team Assignment Direct
Marketing

• Week 4 Assignment Direct MarketingResource Ch.
  14 of Marketing Real People, Real
  ChoicesContinue working on the Week Four
  Learning Team Assignment Direct
  Marketing.Review the examples of direct
  marketing that team members gathered and
  researched during Weeks One, Two, and
  Three.Discuss why some direct-marketing examples
  capture your attention and why some do not.Begin
  thinking about how you might design a form of
  direct marketing for a retailer of your choice.

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COM 302 Week 5 Individual Assignment Internet
Based Marketing Blog

• Week 5 Individual Assignment Internet-Based
  Marketing BlogResources University of Phoenix
  Material Writing a Blog and Ch. 15 22 of
  Advertising and PromotionVisit the websites of
  three of the following companies Kimberly-Clark,
  Snapple, Disney, BMW, Chrysler,
  Colgate-Palmolive, H-E-B, or Universal
  Studios.Select one of the websites for this
  assignment.Write a blog about the selected
  website in which you answer the following
  questionsWhat are the general advantages and
  disadvantages of using Internet-based marketing
  communications?Which general factors are
  essential for a website to be effective in terms
  of marketing communications practices and
  strategies?Which of these factors does the
  selected company use? How does it use them? Does
  it use them effectively?How does the website
  promote two-way communication between the company
  and the customer?How does the website gather
  information on the customer?

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COM 302 Week 5 Learning Team Assignment Social
and Ethical Aspects of Advertising and Promotion

• Week 5 Assignment Social and Ethical Aspects of
  Advertising and PromotionResources Ch. 22 of
  Advertising and Promotion and the University
  LibraryDebate one of the following social or
  ethical issuesAdvertising is informative. vs
  Advertising is manipulative.Advertising creates
  and perpetuates stereotypes.Advertising creates
  images that consumers can relate to.Marketing is
  essential to familiarize consumers with useful
  products and services.Marketing is unnecessary
  because consumers do not believe
  advertisements.Outdoor advertising is an
  effective means of promoting products and
  services.Outdoor advertising pollutes the
  environment.Advertising aimed at children helps
  them develop important consumer-socialization
  skills.Advertising aimed at children is
  unethical.

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COM 302 GENIUS Quest For Excellence/com302geniusdo
tcom

• FOR MORE CLASSES VISIT
• www.com302genius.com