COM 352 EDU Quest For Excellence/com352edudotcom

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COM 352 EDU Quest For Excellence/com352edudotcom

• FOR MORE CLASSES VISIT
• www.com352edu.com

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COM 352 Entire Course (UOP)

• COM 352 Week 1 Public Relations Roles and
  Responsibilities Matrix
• COM 352 Week 2 Assignment Publics and Messaging
• COM 352 Week 3 Assignment Media Communications
  Paper
• COM 352 Week 3 Assignment Public Relations
  Messaging Paper
• COM 352 Week 4 Assignment Crisis Communication
  Presentation PART 1
• COM 352 Week 4 Assignment Crisis Communication
  Presentation PART 2
• COM 352 Week 5 Assignment Community Relations and
  Reputation Management

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COM 352 Week 1 Individual Assignment Public
Relations Roles and Responsibilities Matrix

• Directions Review the example in blue. Then,
  enter the name of the organization you selected
  as well as two goals for that organization. Enter
  relevant information about the selected
  organization in the remaining columns and answer
  the questions following the table

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COM 352 Week 2 Individual Assignment Publics and
Messaging (UOP)

• In the following assignment, you are a public
  relations executive who must address an issue
  confronting the company where you work. Imagine
  what the scenario is and incorporate this into
  your presentation.Choose three of the following
  five publics to address with specific messaging
  and communication toolsCustomers or
  clientsMediaInternal employees of your
  companyCompetitorsSpecial interest
  groupDevelop an 8- to 12-slide Microsoft
  PowerPoint presentation that discusses the
  followingDescribe the scenario in 1 or 2
  slides.Address your selected publics describing
  communication tools used, communication messages
  used, and the rationale for their selection in 6
  to 8 slides.

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COM 352 Week 3 Individual Assignment Public
Relations Messaging Paper

• Create messaging for five of the selected
  organizations publics in the scenarios outlined
  below. Choose one message delivery method per
  public.Review the example press release located
  on your student website for an example of one
  type of messaging for this assignment.Internal
  publicsEmployees Promote a new green ecological
  awareness campaign.Shareholders Announce the
  new chief executive officer to shareholders.
  Refer to the Public Relations Internet Challenge
  in Ch. 18 of The Practice of Public Relations for
  information about investor relations.External
  publicsMedia Respond to a crisis and develop a
  plan for an online pressroom. Additionally,
  explain how you may use the Internet to implement
  this part of the plan.Consumers Promote a new
  product or service to the existing customer base.
  The product must be consistent with
  organizational goals.Community Address how the
  organizations employees may contribute positively

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COM 352 Week 3 Learning Team Assignment Public
Relations Messaging Paper

• Use the Virtual Organization link on the student
  website to access information about a virtual
  business.Click the Businesses tab at the top of
  the screen.Click the name of the specific
  business, such as Riordan Manufacturing, Huffman
  Trucking, Kudler Fine Foods, Baderman Island,
  Kelsey, Patton Fuller Community Hospital,
  Northwest Community College, or Berrys Bug
  Blasters.Select one of these organizations as
  the basis for this assignment.Using the Internet
  or other resources, locate at least three print,
  television, and electronic media contactseither
  local media in the city where the Virtual
  Organization is located or national mediafor
  your selected Virtual Organization.

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COM 352 Week 4 Learning Team Assignment Crisis
Communication Presentation PART 1 (UOP)

• Use the University of Phoenix Material Public
  Relations Communication Tools Outline, located on
  your student website, to complete this
  assignment.Part IResearch the case study
  assigned to your team this week, noting how the
  specific businesses and organizations employed
  public relations communication strategies during
  the crisis.Respond to the following
  questions.What were the benefits and risks of
  using these strategies?Were these strategies
  effective or ineffective? Explain.Would you have
  used different public relations crisis
  communication strategies in this situation?
  Explain why or why not.A final document, a
  minimum four pages in length, should be uploaded
  as a Microsoft Word file, along with a
  Certificate of Originality, to the Team Forum

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COM 352 Week 4 Learning Team Assignment Crisis
Communication Presentation Part 2

• Part IIResearch the business assigned to your
  team this week andDescribe a possible crisis it
  might face.Create a mini crisis communication
  plan for communicating to the organizations key
  publics in a Microsoft PowerPoint presentation
  (minimum 6 slides).Refer to Ch. 19 under
  Planning in a Crisis of The Practice of Public
  Relations for useful information.

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COM 352 Week 5 Individual Assignment Public
Relations Ethics Comic Strip (UOP)

• Select an organization with which you are
  familiar from the University Library or the
  Internet.Create a comic strip, using a
  Microsoft PowerPoint presentation and clip art
  from the Internet, in which you include scenarios
  that compare and contrast the responsibilities
  and potential conflicts of public relations
  practitioners.Prepare a 350-word summary, in
  addition to your comic strip, in which you
  compare and contrast the responsibilities and
  potential conflicts of the public relations
  practitioner in the comic strip you created.

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COM 352 Week 5 Learning Team Assignment Community
Relations and Reputation Management

• Review The Rise and Fall and Rise of Queen Martha
  case study in Ch. 4 of The Practice of Public
  Relations. In your Learning Team, consider how
  you might answer the questions at the end of the
  case study.Describe the conflict that exists
  between corporate social responsibility and
  reputation management in this scenario.Explain
  how a public relations practitioner might balance
  these conflicts.Do you think Martha Stewarts
  public relations department handled the crisis
  well? Explain.How do you think Martha Stewarts
  company will approach ethical decision making in
  the future? Explain.Identify strategies public
  relations practitioners might use to make ethical
  decisions in any organization

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COM 352 EDU Quest For Excellence/com352edudotcom

• FOR MORE CLASSES VISIT
• www.com352edu.com