MKT 571 Potential Instructors / tutorialrank.com

1
MKT 571 Potential Instructors / tutorialrank.com
For More Best A Tutorials
www.tutorialrank.com
2
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Entire Course (UOP Course)

• MKT 571 Week 1 DQ 1(UOP Course)

• MKT 571 Week 1 Individual Assignment Classic
  Airlines and Marketing
• MKT 571 Week 1 DQ 1
• MKT 571 Week 1 DQ 2
• MKT 571 Week 1 Summary
• MKT 571 Week 1 Individual Assignment Company
  Marketing Strategy (ATT)
• MKT 571 Week 2 Learning Team Assignment Product
  Offering
• MKT 571 Week 2 Team Marketing Plan Phase 1
   Marketing Phase II GPS Hedge Trimmers

• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

3
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 1 DQ 2(UOP Course)

• MKT 571 Week 1 Individual Assignment Classic
  Airlines and Marketing(UOP Course)

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and

• Individual Assignment Classic Airlines and
  Marketing
•  Consider what product or service Classic
  Airlines is marketing, the marketing challenges
  it faces, and its current corporate culture.
• Write a 350- to 700-word paper explaining some of
  the marketing concepts found in this weeks
  readings, and how they can be related to the
  context of the scenario. Include citations

4
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 1 Individual Assignment Company
  Marketing Strategy (ATT)(UOP Course)

• MKT 571 Week 1 Summary(UOP Course)

• Companys Marketing Strategy An Analysis of ATT

• Write a Short Summary about this week

5
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 2 DQ 1(UOP Course)

• MKT 571 Week 2 DQ 2(UOP Course)

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.

• This week we are reading about "branding".Here
  is a recent article on the subject.Comments
  please.http//www.ksbw.com/money/21467497/detail.
  html

6
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 2 Learning Team Assignment Product
  Offering(UOP Course)

• MKT 571 Week 2 Team Marketing Plan Phase 1
  Trimmers(UOP Course)

• MKT 571 Week 2 Team Marketing Plan Phase 1
  Marketing Phase I GPS 2000 Hedge Trimmers

• Perform a product launch as a team (see Ch. 2
  ,pp. 61-67, of Marketing Management for a sample
  plan). You will complete parts of the assignment
  in the coming weeks the full launch of the
  product will be completed in Week Six. Once you
  have received your instructors approval for the
  product identified in this weeks assignment,
  continue to work on the product launch plan based
  on the outline given

7
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 3 DQ 1(UOP Course)

• MKT 571 Week 3 DQ 2(UOP Course)

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent.

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

8
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 3 Individual Assignment Classic
  Airlines Marketing Solution(UOP Course)

• MKT 571 Week 4 DQ 1(UOP Course)

• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

• Use a problem solving model to solve Classic
  Airlines marketing problem. It is not required
  but you may use the 9-step model. You must
  identify and define the problem, and apply a
  robust problem-solving process.

9
MKT 571 Potential Instructors / tutorialrank.com

• MKT 571 Week 4 DQ 2(UOP Course)

• MKT 571 Week 4 Learning Team Assignment Channel
  and Pricing Strategies(UOP Course)

• Select a second country as the international
  market for your product (your home country was
  selected in Week Two).
• Develop channel and pricing strategies for your
  product launch, including both your domestic and
  international markets.

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally?

10
MKT 571 Potential Instructors / tutorialrank.com
For More Best A Tutorials
www.tutorialrank.com