MKT 498 Potential Instructors / tutorialrank.com

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MKT 498 Potential Instructors / tutorialrank.com
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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Entire Course

• MKT 498 Final Exam Guide

• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper
• MKT 498 Week 1 DQ 1
• MKT 498 Week 1 DQ 2
• MKT 498 Week 1 DQ 3
• MKT 498 Week 2 Individual Assignment Marketing
  Analysis Tools Table
• MKT 498 Week 2 DQ 1
• MKT 498 Week 2 DQ 2

• Complete the Final Examination (50 questions in
  True/False, Multiple Choice, and Multiple Select
  format).
• Multiple Choice and Multiple Select
  Questions
• 1 The foundation of an IMC plan includes
  which of the following elements? (Check all that
  apply)

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 1 DQ 1

• MKT 498 Week 1 DQ 2

• What is integrated marketing?
• What is the value of integrated marketing in
  todays business environment?
• How is integrated marketing different from
  traditional marketing?

• What are the "non-quantifiable" tools in
  marketing? How can these tools be evaluated? What
  is the value of using these tools? How can you
  justify the use of non-quantifiable tools for
  creating a marketing strategy for a marketing
  plan?

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 1 DQ 3

• MKT 498 Week 1 Individual Assignment Purpose and V

• What are the different types of tools available
  for businesses to conduct marketing analyses? How
  are the outcomes different? How are the different
  tools for marketing analyses important in
  developing an integrated marketing communication?
  Provide an example.

• Write a 700- to 1,050-word paper in which you
  describe the purpose and value of integrated
  marketing. (2 points)
• In your paper, investigate an existing company
  and determine if the company has an integrated
  marketing campaign for one of the products or
  services they sell. Address the following in your
  paper

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 2 DQ 1

• MKT 498 Week 2 DQ 2

• Why is it important to have a unique competitive
  advantage (often called a unique selling
  proposition, or USP)? Is a competitive advantage
  perceived or real?

• What is a target market? How do you segment a
  market to identify a target market? What is the
  value of identifying the optimal target market
  for a product or service?

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 2 DQ 3

• MKT 498 Week 2 DQ 4

• What assessment tools might a business use to
  determine what your competition is doing? How do
  you collect data on the competition? Provide
  examples.

• How does demographic and geographic data
  collection differ from psychographic and life
  cycle data collection? What is the value of each?
  Provide examples.

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 2 DQ 5

• MKT 498 Week 2 DQ 6

• Why is product life cycle important? What changes
  should occur in advertising, sales, and promotion
  at the various stages of the product life cycle?
  Provide examples.

• What is the value and purpose of a marketing
  positioning statement? How does the assessment
  affect the development of the marketing position?
  How often should the marketing position change or
  be reviewed? Does it depend on the type of
  business or customer? Provide examples.

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 2 Individual Assignment Marketing Ana

• MKT 498 Week 3 DQ 1

• Complete the Marketing Analysis Tools Table which
  is posted in the Course Materials Forum. This
  table lists the various tools that are used by
  marketers to analyze product positioning,
  competitive positioning, customer perceptions,
  and distribution-channel analysis. Fill in the
  blanks with the appropriate information that
  describes the tool and that then compares the
  strengths and weaknesses of using each tool to
  create a marketing strategy

• What are some of the current trends influencing
  the effectiveness of advertising? What effect
  does emerging technology have on advertising?
  What are the changes in consumer behavior that
  are being affected?

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 3 DQ 2

• MKT 498 Week 3 DQ 3

• What is CPM? Why is CPM important? What are some
  of the differences between total cost of CPM
  and advertisement versus the CPM rate?

• Identify a current and innovative advertising
  campaign you have observed recently. What are the
  characteristics of the campaign? Why is it
  innovative?

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 3 DQ 4

• MKT 498 Week 3 DQ 5

• What is the difference between quantifiable and
  non-quantifiable outcomes in marketing? Provide
  an example. How do these outcomes affect the
  post-evaluation of branding and positioning
  strategies with regards to an IMC plan?

• Why is important for a business to consider
  alternative marketing tactics when developing an
  integrated marketing communication (IMC)
  campaign? What are some of the strengths of each
  type of communication?

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 3 Team Assignment Target Market and C

• MKT 498 Week 4 DQ 1

• What is the relationship between a target market
  and selecting a distribution channel? How do the
  changes in the target market affect the design of
  the distribution channel? Provide an example.

• Write a 1,600- to 2,000-word paper for which you
  first research the current customer base, buyer
  behavior, demographics, psychographics,
  lifestyle, geographic area, benefit segmentation,
  and user segmentation for the product or service
  your team is studying.

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 4 DQ 2

• MKT 498 Week 4 DQ 3

• What effect has e-commerce had on traditional
  brick-and-mortar business? Provide at least two
  examples and explain the effects. How can a
  business determine what proportion of the budget
  should be allocated

• What decisions go into selecting a distribution
  channel? What decisions go into selecting new
  distribution channels? What is the difference
  between a vertical and a horizontal distribution
  channel? Provide an example.

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 4 DQ 4

• MKT 498 Week 4 Individual Assignment Alternative M

• Use the product or service that your Learning
  Team selected in the Integrated Marketing
  Discussion in Week Two.

• What is a value-added network? What are the
  advantages and disadvantages of selecting
  value-added networks? How does the distribution
  change with the different stages of the product
  life cycle?

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MKT 498 Potential Instructors / tutorialrank.com

• MKT 498 Week 4 Team Assignment Marketing Position

• MKT 498 Week 5 Team Assignment Integrated Marketin

• Refer to the University Material Integrated
  Marketing Communications (IMC) Plan and
  Presentation located on the student website.

• Utilize the research from your Learning Teams
  Target Market and Competitive Advantage Analysis
  in Week Three.

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