MKT 441 Potential Instructors / tutorialrank.com

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MKT 441 Potential Instructors / tutorialrank.com

• MKT 441 Entire Course

• MKT 441 Week 1 Individual Assignment The
  Importance of Market Research

• MKT 441 Week 1 Individual Assignment The
  Importance of Market Research (UOP Course)
• MKT 441 Week 2 Individual Assignment Global
  Market Research Case Study Analysis (UOP Course)
• MKT 441 Week 2 Individual Assignment Market
  Research Plan Phase 1 Problem Identification and
  Project Outline (UOP Course)

• Write a 700- to 1,050-word paper in which you
  describe the importance of marketing research to
  your selected organizations management team. In
  your paper, address the following 
•          Define market research.

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MKT 441 Potential Instructors / tutorialrank.com

• MKT 441 Week 2 Individual Assignment Global
  Market Research Case Study Analysis

• MKT 441 Week 2 Individual Assignment Market
  Research Plan Phase 1 Problem Identification and
  Project Outline

• Resources Case 3-2 Sperry/MacLennan Architects
  and Planners of Marketing Research (Aaker, Kumar,
  Day) 
• Write a 1,050- to 1,400-word case study analysis
  of the Sperry/MacLennan Architects and Planners
  case. Address the following in your analysis

• Resources Internet, University Library
• Select an organization with which you are
  familiar. The organization must be considering
  introducing a new product or service.

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MKT 441 Potential Instructors / tutorialrank.com

• MKT 441 Week 3 Individual Assignment Market
  Research Implementation Plan Phase 2 Research
  Tools Paper

• MKT 441 Week 3 Individual Assignment Market
  Research Tools Paper

• Write a 1,050- to 1,400-word paper in which you
  differentiate among the research tools used in
  primary and secondary research. In your paper,
  discuss the differences in primary and secondary
  research when using qualitative and quantitative
  approaches and indicate which tools are used for
  each approach and why.

• Write a 750- to 1,050-word paper in which you
  examine the applicability of different marketing
  research tools to the scenario you selected for
  your Market Research Implementation Plan from
  Workshop 2 Problem Identification and Project
  Outline. Address the following in your paper

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MKT 441 Potential Instructors / tutorialrank.com

• MKT 441 Week 4 Individual Assignment Marketing
  Strategies Proposal Kudler Paper

• MKT 441 Week 4 Individual Discussion Question

• Kudler Fine Foods is a gourmet grocery store that
  prides itself on customer service. As a growing
  enterprise in a competitive market, Kudler Fine
  Foods wants to create a marketing campaign to
  improve and maintain long-term customer loyalty

• Assume you are a field marketing professional,
  responsible for marketing your company's products
  in the South Florida region of a medium-size
  corporation. You receive a CD from your corporate
  marketing group, based in Detroit, Michigan,
  which includes a set of electronic files
  containing print advertisements ready for you to
  use in magazines you choose in South

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MKT 441 Potential Instructors / tutorialrank.com

• MKT 441 Week 5 Individual Assignment Market
  Research Implementation Plan Final Paper

• Write a 1,750- to 2,100-word Market Research
  Implementation Plan based on the scenario you
  selected in Workshop 2. Address the following in
  your plan 
•          Conduct market research concerning the
  selected scenario using secondary market research
  resources.

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