Ethically sourced clothing

1
CURATION OF INDEPENDENT ETHICAL FASHION, ART
CULTURE FROM THE INDIAN SUB-CONTINENT
2
WHO WE ARE Our vision is to build global
awareness of an emerging design sensibility
originating from the Indian Subcontinent. Our
mission is to become the definitive reference
and e-commerce destination for avant-garde
independent designers. Our principles are to
lead and encourage designers to manufacture
ethically and profitably while ensuring that
artisans earn a sustainable living. Our goal is
to celebrate enduring design objects that
inspire for a lifetime rather than disposable
fashion. Our focus is to provide shopping
experience with a social conscience.
3
ETHICAL FASHION In Bangladesh, the Rana Plaza
garment factory disaster last year inspired us to
integrate sustainability at the heart of our
business practices. We aim to build a fashion
business that is sustainable, ethical and
profitable with improved transparency and
accountability. Value chains will be improved
through industry collaboration and more effective
monitoring and purchasing practices.
4
BUSINESS CONCEPT
Our vision stems from the desire to showcase
a minimal, refined and versatile style,
removed from the ostentatious and ornate
aesthetic the East is so well known for.
We envision that INDELUST will become a veritable
reference and commerce Destination for
independent avant-garde designers in the Indian
sub-continet.
5
Artistically curated luxury objet dart from
India, Pakistan, Sri Lanka and Bangladesh for the
discerning international customer.
6
PRODUCT MIX Women Ready to
wear Jewelery
Handbags Accessories
Cosmetics
7
PRODUCT MIX Men
Ready to wear Jewelery
Accessories
Cosmetics
8
PRODUCT MIX Home Home
Decr Furniture
Table Ware
Lighting
9
Our pricing Strategy is in line With the premium
to contemporary Brands in the US Marketplace Rang
ing from 50-500
PRODUCT MIX Collectibles Art
Paintings Sculptures Limited Edition
10
SOCIAL
PARTNERSHIP
The Nest Approach We have partnered with NEST
to help us execute on our principles. Nest is an
international NGO dedicated to training and
building artisan business in developing countries
like India, Indonesia, Swaziland and Peru. Their
mission is to align the interests of local
designers and artisans to produce ethically
sourced goods. Each supplier will have to sign
and comply with a Code of Ethics created by NEST
and INDELUST. This would include an audit of the
state of production, facilities and management of
our suppliers who work with more than 10
artisans. Our suppliers would thereby join
international brands like Maiyet, ABC Home and
Christian Dior.
11
AIACA
All India Artisans and Craftworkers Welfare
Association
We are joining hands with AIACA who seek to
improve the lives of craft workers and to explore
commercially sustainable models of livelihood
promotion in the handcraft and handloom industry
Our relationship with AIACA involves working with
various groups of artisans who specialize in
indigenous handcrafted traditions. One of our
initiatives involves collaborating with craftsmen
who specialize in Tamta Copperware, an art of
metal craft that wad introduced in India as far
Back as 3000 BC in the Uttarakhand state.

12
INDELUST.COM

• Contact
• Sana Rezwan
• Co-founder Creative Director
• sana_at_indelust.com
• Nihar Sait
• Co-founder COO
• nihar_at_indelust.com