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BUS 620 CART Quest For Excellence/bus620cart.com

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BUS 620 Entire Course (Ash)

• BUS 620 Week 1 DQ 1 What is Marketing (Ash
  Course)
• BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
  Course)
• BUS 620 Week 1 The Future of the New York Times
  (Ash Course)
• BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
• BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
• BUS 620 Week 2 Industry Forecasting (Ash Course)
• BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash
  Course)
• BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash
  Course)
• BUS 620 Week 3 The Case of the New Apple, Inc.
  (Ash Course)
• BUS 620 Week 4 Ad Compaign - Article Review (Ash
  Course)
• BUS 620 Week 4 DQ 1 The Role of Pricing (Ash
  Course)

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BUS 620 Final Marketing Plan (Ash)

• BUS 620 Final Marketing Plan

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BUS 620 Industry Forecasting (Ash)

• BUS 620 Industry Forecasting

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BUS 620 Promotion (Ash)

• BUS 620 Promotion

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BUS 620 Retail Business Analysis (Ash)

• BUS 620 Retail Business Analysis

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BUS 620 Space and Place (Ash)

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• BUS 620 Space and Place (Ash)

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BUS 620 The Exchange Relationship (Ash)

• BUS 620 The Exchange Relationship (Ash

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BUS 620 Week 1 Assignment Tesco Case (Ash)

• Read the article The Future of the New York
  Times, BusinessWeek, January 17, 2005, 64-72
  (Also Posted in the Announcement page).
• Readership through circulation and news quality
  are key ingredients to profitability in the
  newspaper business industry. In a 2-3 page paper,
  examine what Arthur Sulzberger can do to revive
  the failing newspaper whose financial
  performance is lagging . Can New York Times,
  with its journalistic pride compete with the
  digital media and still deliver the best news?

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BUS 620 Week 1 DQ 1 What is Marketing (Ash)

• What is Marketing? Marketing has often been
  defined in terms of satisfying customers needs
  and wants. Critics, however, maintain that
  marketing goes beyond that and creates needs and
  wants that did not exist before. They feel
  marketers encourage consumers to spend more money
  than they should on goods and services they do
  not really need. What is your understanding of
  the role of marketing and the marketing
  management process?

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BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)

• Marketing Strategies. Complete the Think About
  It activity in Section 1.2 of the text
• Select a consumer product of personal
  interestone that you have purchased within the
  past six months. It can be anything, just as long
  you are familiar with the product and generally
  understand how it is marketed. Using the matrix
  model of marketing management in Table 1.2, fill
  in the cells of the matrix as completely and
  thoroughly as you can for the brand that you
  purchased

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BUS 620 Week 2 DQ 1 Buyer Behavior (Ash)

• Buyer Behavior. The typical buying process
  consists of the following sequence of events
  problem recognition, information search,
  evaluation of alternatives, purchase decision,
  and post purchase behavior. What specifically do
  you do as a consumer in each of these stages in a
  high involvement purchase like buying a house or
  a car? List the four main psychological processes
  as discussed in the text and what should
  marketers do to manage these four psychological
  processes affecting consumer behavior?

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BUS 620 Week 2 DQ 2 Customer Needs (Ash)

• Customer Needs. Visit GE Healthcare
  (www.gehealthcare.com/). In context to the major
  points of chapter 5, define how GE is addressing
  the needs of their hospital customers by the
  design of this Web site? Where and what is GE
  doing right, what is GE doing wrong, and where
  can GE improve using marketing research? In
  context of chapter 3, where can GE improve using
  marketing research?

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BUS 620 Week 2 Industry Forecasting (Ash)

• Industry Forecasting. Identify an industry of
  choice (Auto Industry, Healthcare, PC or
  Telecommunications). Using the PESTEL analysis
  from the readings, discuss and analyze the
  factors that may impact the industry and the
  successful marketing of a companys product, for
  example Ford Motor Company over the next five
  years. Which factors are perceived to be the
  biggest weaknesses of the industry? Which factors
  play to the industrys strengths? What are some
  opportunities for growth that could be
  capitalized upon over the next five years?

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BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash)

• Branding Nordstrom. After reading the article
  Conservative Nordstrom to sell trendy Topshop
  fashions, respond to the following
• How does this partnership fit into Nordstroms
  current brand management strategy? Will it appeal
  to its target markets? How will it allow
  Nordstrom to differentiate itself from the
  competition?
• Is this a risky move for Nordstrom considering
  the downward sales trends for Topshop in the UK?

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BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash)

• Marketing Segmentation. What are the different
  levels of market segmentation? Synthesize the
  segmentation strategies that manufacturers of
  personal computers should implement to attract
  both the Gen Y and baby boomer generation to
  increase their purchases of computers. Are there
  some examples of companies that have already done
  a good job of marketing across generations?
  Respond to at least two of your fellow students.

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BUS 620 Week 3 The Case of the New Apple, Inc.
(Ash)

• The Case of the New Apple, Inc. Read the article
• Burrows, P., Satariano, A. (2012). Can Phil
  Schiller keep Apple cool? Bloomberg Businessweek.
  Retrieved from http//www.businessweek.com/article
  s/2012-06-07/can-phil-schiller-keep-apple-coolp2
• Assignment Instructions
• Develop a two- to three-page paper that addresses
  the following
• Is Apples brand in jeopardy following the death
  of Steve Jobs?

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BUS 620 Week 4 Ad Compaign - Article Review (Ash)

• Ad Campaign. Review the article
• Stanford, D. (2012). Mountain Dew wants some
  street cred. Bloomberg Businessweek. Retrieved
  from EBSCOHost.
• In a 2-3 page paper, answer the following
• Is Mountain Dews advertising campaign directed
  at the right market segment, does it
  differentiate the product from the competition,
  and does it communicate effectively the product
  benefits? Explain your answer.
• Provide a proposed redesign of the campaign that
  could have a more universal appeal. What
  communication channels should be focused on? Why?

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BUS 620 Week 4 DQ 1 The Role of Pricing (Ash)

• The Role of Pricing. Review the article
• Mohammed, R. (2012). J.C. Penneys risky new
  pricing strategy. Harvard Business Review.
• Is your own buying behavior influenced by coupons
  and sales?
• Why do you think J.C. Penneys pricing strategy
  has not been successful as compared to other low
  price proponents like Walmart?
• Will Ron Johnsons four-year plan be successful
  over the long-term? Why or why not?
• .

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BUS 620 Week 4 DQ 2 Product Development Process
(Ash)

• Product Development Process. Do an internet
  search of the new product development process of
  any product of your choice, and analyze the
  process for developing the product. Review the
  reasons why new products fail and make two
  specific recommendations to improve the high
  failure rate of new products.
• Guided Response What lessons do you draw about
  the importance of using a concurrent rather than
  a sequential approach in the product development
  process? What impact does the effective
  management of the product life cycle have on the
  market success of a new product?

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BUS 620 Week 4 DQ 2 Product Development Process
(Ash)

• Product Development Process. Do an internet
  search of the new product development process of
  any product of your choice, and analyze the
  process for developing the product. Review the
  reasons why new products fail and make two
  specific recommendations to improve the high
  failure rate of new products.
• Guided Response What lessons do you draw about
  the importance of using a concurrent rather than
  a sequential approach in the product development
  process? What impact does the effective
  management of the product life cycle have on the
  market success of a new product?

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BUS 620 Week 5 DQ 1 Marketing Channels (Ash)

• Marketing Channels. Analyze the challenges that
  organizations face in the effective transition
  between selling products using the traditional
  brick and mortar marketing channel and selling
  products online. Synthesize the strategies that
  organizations like Zara and Wal-Mart- two
  companies that are having difficulty developing
  eCommerce capability can implement to increase
  the effortless movement of customers between the
  traditional and online channels.

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BUS 620 Week 5 DQ 2 Going Global (Ash)

• Going Global. Identify the strategies for
  entering into the global market. Assess the
  strengths and limitations of each. Give an
  example of a company that has made a success of
  doing business in the global economy. What
  lessons from McDonalds success in the global
  marketplace are transferable across industries

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BUS 620 Week 5 Marketing in a Global Economy (Ash)

• Marketing in a Global Economy. Review the
  following article
• Faris, S. (2012). Grounds zero A Starbucks-free
  Italy. Bloomberg Businessweek. Retrieved from
  Proquest.
• According to the article, Italy poses a
  reputational risk for Starbucks. In a 2-3 page
  paper, examine some of the challenges Starbucks
  faces in addressing that risk. Determine whether
  there is a strategic advantage to entering the
  Italian market. How should competitors marketing
  strategies inform and influence Starbucks entry
  into this new market? Should it even enter Italy
  at all?

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BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
(Ash)

• Proctor Gamble in Vietnam. Review the article
• Coleman-Lochner, L. (2012). PG plays
  kindergarten catch-up with Unilever in Vietnam.
  Bloomberg. Retrieved from http//www.bloomberg.com
  /news/2012-07-04/p-g-plays-kindergarten-catch-up-w
  ith-unilever-in-vietnam.html
• Discuss the marketing plan insights PG has
  gained through its Vietnamese marketing studies.
  How influential are those discoveries in the
  development of PG's strategy to enter the
  Vietnamese market?

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BUS 620 Week 6 DQ 2 Creating a Plan (Ash)

• Creating a Plan. Provide a brief overview of the
  product for which you are going to write your
  Marketing Plan. Why did you choose it? Which
  elements of the plan are you having difficulty
  with? What additional information would be needed
  to make the most informed strategic decisions for
  the future implementation of your plan?
• Guided Response Provide suggestions to at least
  one of your classmates on how they may be able to
  address some of the elements they are struggling
  with in their plan. In particular, try to focus
  your feedback on any classmates that are
  introducing a product in the same, or similar,
  industry as your own.
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BUS 620 Week 6 Final Paper (Ash)

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• Develop a marketing plan for the successful
  development, commercialization and introduction
  of any product of your choice in the market
  place. You are required to (1) analyze the
  general business situation in detail, including
  organizational strengths and weaknesses,
  environmental opportunities and threats, industry
  trends, and direct and indirect competition.
  Based upon your situation analysis, you will (2)
  develop an organizational mission and forecast
  performance goals. Based upon your objectives,
  you will (3) create a marketing strategy. Based
  upon your strategy, you will (a) segment and
  target potential customers. Based upon your
  customer targets, you will (b) choose an
  appropriate and integrated marketing mix,
  including products and services, pricing,
  promotion and advertising, distribution and
  location, and other elements of the marketing
  program the summary and specific
  recommendations for the execution of the plan.
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BUS 620 CART Quest For Excellence/bus620cart.com

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