Global Fire and Gas Detection System Market 2016-2020

1
Market Outlook on India Juice Industry 2021
2
Summary
Early entrance, knowledge about Indian know how,
distinct marketing and promotional strategies,
effective pricing strategy, availability of stock
on the shelf of retailers, introduction of
various flavours by the Indian consumers and
celebrity based promotion done by the leading
players are some of the factors responsible for
the dominance. According to recently published
report of India Juice Market Outlook, 2021 ,
the juice market in India is majorly governed by
the companies such as Dabur, Parle Agro, PepsiCo,
Coca Cola, Godrej and many other small players.
The major segment in the juice market is done on
the basis of fruit content in each of them. Major
players are trying to manufacture products in
each of the segment that are namely fruit juice,
fruit drinks and nectar drinks in India.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
3
Dabur which is an FMCG company is serving the
beverage industry of India with its two most
renowned brands Real and Real Active. Dabur
majorly is a dominant player in the fruit juice
and the nectar drinks segment. Parle Agro which
is also an FMCG major serves the juice industry
with its brands Frooti, Appy and Appy Fizz serves
in the fruit drinks segment in India with a
dominant share. Both these players collectively
contribute to about 45.60 share of the overall
juice market in India.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
4
On the other hand, if the foreign players are
taken into account, PepsiCo which hails from a
beverage industry entered the Indian market with
its brand Tropicana and Slice which caters all
the three segments of the juice market. Whereas,
Coca Cola is also a part of the beverage industry
also serves all the segments of the juice market
with its popular brands Minute Maid and Maaza.
Inspite of being from a foreign ground and
segmenting all the three variants of the juice
market, PepsiCo and Coca Cola combined fall short
of shares when compared to the Indian originate
majors in the juice market. Dabur and Parle Agro
taken together lead the Indian juice market and
in the coming five years are expected to dominate
in the same manner. PepsiCo and Coca Cola are
projected to acquire shares worth 42.40 by 2021
in the Indian market followed by the lead of the
former mentioned companies.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
5
The stiff competition in the ever growing juice
market in India has resulted into a high threat
of new entrants in the market. Many regional
players like Manpasand beverages, Hector
Beverages, Shakti Ganga Group and ITC Limited
with its various brands in the different segments
are making it big in the Indian juice market.
Keeping in mind the price sensitive nature of the
Indian consumers the startups are innovating on
the packaging strategy factor and also on the
flavours that are best loved by the Indian
consumers. As India is a tropical country and
heat is experienced almost in every season, the
juice market is projected to experience double
digit growth in the coming years. Due to these
factors, the small players have got an amazing
opportunity to acquire shares in the Indian juice
market in the coming years.
W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
6
Table of Contents

• Executive Summary
• 2. Global India Beverage Market Outlook
• 3. Global India Alcoholic Beverage Market
  Outlook
• 4. Global India Non - Alcoholic Beverage
  Market Outlook
• 5. Global India Carbonated Non - Alcoholic
  Beverage Market Outlook
• 6. Global Non - Carbonated Non - Alcoholic
  Beverage Market Outlook
• 7. Global Juice Market Outlook

W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com
7

• To view the full Executive Summary and Table of
  Contents, please visit
• Market Outlook on India Juice Industry 2021
• Contact Us-Call India 91-22-27810772/73Email
  id poonam_at_bharatbook.comWebsite
  www.bharatbook.com Our Blog https//www.bharatb
  ook.com/blog/

W www.bharatbook.com , T  91 22 27810772,
27810773, E  poonam_at_bharatbook.com