India Detergent Market Overview

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India Detergent Market Overview
Market Reports On India
Market Reports On India
By http//www.marketreportsonindia.com

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Summary
The detergent market is one of the segments of
the FMCG market in India that is in maturity
stage and still has high growth potential.
Although, the detergent consumption in India is
less in comparison to the other Asian countries,
it is growing vigorously. The per capita
detergent consumption in India is around 2.7 kg
per year, whereas places like Philippines and
Malaysia, the per capita consumption is 3.7 kg,
and in USA it is around 10kg. The detergent
sector, with its increasing ability to influence
consumers through advertisements, is rapidly
expanding its market. Due to the increase in
population, higher urbanization, spread of
education and rising levels of income and
consumption, the overall growth of the detergent
market has been in double digits from last
several years. The detergent market is mainly
concentrated in the urban areas but the level of
penetration in the rural areas for the past few
years has been astonishing.


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India Detergent Market Overview, the overall
market for detergent is growing with a CAGR of
13.06 from last five years. Detergents are
available in three forms namely powder detergent,
bar detergent and liquid detergent. Powder
detergents are widely accepted by Indian
consumers and dominate the industry. Even though
detergent bars are still used in rural areas,
they are fast disappearing from the market
because of ineffectiveness. Liquid detergent is a
new category in the Indian market and was created
by Hindustan Unilever in 2013 with the launch of
countrys first liquid detergent. It has been two
years for the launch of this liquid detergent
under Surf Excel brand but still no other rival
company has come up with liquid detergent. HULs
intent is to move and create a liquid segment for
the future, supporting its premiumization
strategy. Although powder detergents are most
commonly used because of their stability,
eco-feasibility and long lasting properties,
liquid detergents will see robust growth in the
forecast period.


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The detergent industry in India is mostly
captured by organized players but unorganized
regional players have significant hold in the
rural areas. HUL, Rohit Surfactants, PG, Nirma
and Jyothy Laboratories are the major players in
the organized market. They have popular brands
like Ghari, Surf Excel, Active Wheel, Rin, Tide,
Nirma, Ariel, Mr. White and Henko in their
product portfolio. On the basis of pricing,
organized detergent market can be further divided
into three categories such as popular (economy),
mid-range and premium. Popular category consists
of brands like Ghari, Nirma and Wheel mid-range
category consists of Tide, Rin and Mr.White and
premium category includes Surf Excel, Henko and
Ariel. Hindustan Unilever dominates the high
priced premium and mid-range category whereas
Ghari dominates the low priced popular category.


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Product Type Powder Detergent Bar Detergent
Liquid Detergent Key Categories Covered
Popular Mid-range Premium


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Table of Contents

• Executive Summary
• India Detergent Market Outlook
• Market Size By Value
• Market Share
• India Unorganized Detergent Market Outlook
• Product, Price and Variant Analysis
• India Economic Snapshot
• Channel Partner Analysis
• Competitive Landscape
• Strategic Recommendations

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To view the full Executive Summary and Table of
Contents, please visit India Detergent Market
Overview Contact us Market Reports on
IndiaPhone no912227810772 / 73E-mail to
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portsonindia.com