Real Time Data Marketing

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Real Time Data Marketing
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• Data. Its the hot topic these days and marketers
  are fond of using it in marketing campaigns. From
  collecting customer data to targeting customers
  again using the data they provide, there are
  promising things led by data.

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• First there was data and now we are heading
  towards a mainstream world of Big Data. The
  unnerving amounts of data collected about
  everything and everyone will need to be stored
  and processed.

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• Is more data a good thing? What would marketers
  do with such data and are they capable of gaining
  better insights from them?

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• As we have seen with companies adopting data
  collection for marketing purposes, more data does
  not necessarily mean more sales or better
  customer service. These companies are rich in
  data, but they dont really understand what the
  data means.

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Using customer data in personalized marketing

• Data is only as useful as you make it.Businesses
  are using data to provide a personalized, and
  hence better customer service they can predict
  needs and retarget customers using their data.

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• When a customer creates data about their shopping
  choices, timing, budget and location, this can be
  used by businesses for marketing further down the
  line.

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• Every business knows that great customer service
  can lead to higher lifetime value of that
  customer. Data marketing can help businesses
  understand customer buying triggers and use the
  best call to action at the right time to finalize
  a purchase. Effective use of data in digital
  marketing is simply a great way to serve your
  customers needs.

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Improving the customer experience using data

• Real time marketing using customer data may sound
  exotic but it is gradually coming into the
  mainstream of digital marketing. The beauty of
  real time marketing is the customization of
  customer service.

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• A customer passing by a retail store might
  receive mobile app notifications about the latest
  offers. A customer who regularly orders protein
  supplement might be given news via email about
  bulk buying offers.

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• Of course, customers can opt out of real time
  marketing notifications but the choice is there
  if they want fully personalized shopping
  experience.

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