MKT 498 LEARNING GUIDANCE UOPHELP

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MKT 498LEARNING GUIDANCE/UOPHELP

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MKT 498 Entire Course

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• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper
• MKT 498 Week 1 DQ 1
• MKT 498 Week 1 DQ 2
• MKT 498 Week 1 DQ 3
• MKT 498 Week 2 Individual Assignment

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MKT 498 Final Exam Guide

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• Complete the Final Examination (50 questions in
  True/False, Multiple Choice, and Multiple

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MKT 498 Week 1 DQ 1

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• What is integrated marketing?
• What is the value of integrated marketing in
  todays business environment?

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MKT 498 Week 1 DQ 2

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• non-quantifiable" tools in marketing? How can
  these tools be evaluated? What is the value of
  using these tools? How can you justify the use of
  non-quantifiable tools for creating a marketing
  strategy for a marketing plan.

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MKT 498 Week 1 DQ 3

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• marketing analyses? How are the outcomes
  different? How are the different tools for
  marketing analyses important in developing an
  integrated .

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MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper

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• - to 1,050-word paper in which you describe the
  purpose and value of integrated marketing. (2
  points)
• In your paper, investigate an existing company
  and determine if the company has an integrated
  marketing campaign for one of the products or
  services .

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MKT 498 Week 2 DQ 1

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• important to have a unique competitive advantage
  (often called a unique selling proposition, or
  USP)? Is a competitive advantage perceived or real

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MKT 498 Week 2 DQ 2C

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• What is the value of identifying the optimal
  target market for a product or service? 

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MKT 498 Week 2 DQ 3

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• How does demographic and geographic data
  collection differ from psychographic and life
  cycle data collection? What is the value of each?
  Provide examples. 

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MKT 498 Week 2 DQ 4

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• What assessment tools might a business use to
  determine what your competition is doing? How do
  you collect data on the competition? Provide
  examples.

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MKT 498 Week 2 DQ 5

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• value and purpose of a marketing positioning
  statement? How does the assessment affect the
  development of the marketing position? How often
  should the marketing position change or be
  reviewed? Does

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MKT 498 Week 2 DQ 6

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• cycle important? What changes should occur
  in advertising, sales, and promotion at the
  various stages of the product life cycle? Provide

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MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table

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• the Marketing Analysis Tools Table which is
  posted in the Course Materials Forum. This table
  lists the various tools that are used by
  marketers to analyze product positioning,
  competitive positioning, customer perceptions,
  and distribution-channel analysis. Fill in the
  blanks with the appropriate information that
  describes the tool and

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MKT 498 Week 3 DQ 1

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• some of the current trends influencing the
  effectiveness of advertising? What effect does
  emerging technology have on advertising? What are
  the changes in consumer behavior that are being
  affected?
• or service.

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MKT 498 Week 3 DQ 2

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• current and innovative advertising campaign you
  have observed recently. What are the
  characteristics of the campaign? Why is it
  innovativeor service.

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MKT 498 Week 3 DQ 3

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• CPM? Why is CPM important? What are some of the
  differences between total cost of CPM and
  advertisement versus the CPM rate? 

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MKT 498 Week 3 DQ 4

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• is important for a business to consider
  alternative marketing tactics when developing an
  integrated marketing communication (IMC) campaign.

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MKT 498 Week 3 DQ 5

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• the difference between quantifiable and
  non-quantifiable outcomes in marketing? Provide
  an example. How do these outcomes affect the
  post-evaluation of branding and positioning
  strategies with regards

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MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper

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• Select the product or service from the Integrated
  Marketing Discussion in Week Two.
• Write a 1,600- to 2,000-word paper for which you
  first research the current customer base, buyer
  behavior, demographics, .

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MKT 498 Week 4 DQ 1

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• relationship between a target market and
  selecting a distribution channel? How do the
  changes in the target market affect the design of
  the distribution

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MKT 498 Week 4 DQ 2

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• What decisions go into selecting a distribution
  channel? What decisions go into selecting new
  distribution channels? What is the

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MKT 498 Week 4 DQ 3

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• has e-commerce had on traditional
  brick-and-mortar business? Provide at least two
  examples and explain the effects. How can a
  business determine what proportion of the budget
  should be allocated for e-commerce

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MKT 498 Week 4 DQ 4

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• is a value-added network? What are the advantages
  and disadvantages of selecting value-added
  networks? How does the distribution change with
  the different stages of the product life cycle? 

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MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper

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• product or service that your Learning Team
  selected in the Integrated Marketing Discussion
  in Week Two.
• Write a 700- to 1,050

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MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation

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• Utilize the research from your Learning Teams
  Target Market and Competitive Advantage Analysis
  in Week Three.
• Create a 12-slide Microsoft PowerPoint
  presentation in which you develop and justify a
  Marketing Position Statement for the selected
  product or

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MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper

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• Refer to the University Material Integrated
  Marketing Communications (IMC) Plan and
  Presentation located on the student website.
• Week 5 Team Assignment
• I thought the breakdown could be as follows

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MKT 498LEARNING GUIDANCE/UOPHELP

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