11 Ways to Improve Your Website Today

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Website Navigation
Ease of navigating your website will allow the
user to find exactly what's been looked for. It
will also boost the search engine rankings of
your website.
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Call To Action Text (CTA)
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Clear calls to action are specific and self
explanatory viz. 'Download', 'Reviews', etc. They
are in first person telling the visitor what to
do. The CTA are in colours that compliment the
website background.
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Social Proof
To convert users into customers a message or a
quote or a testimonial by an influential
personality acts as a social proof of the
credibility of your site and product.
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Testimonials
Good things or opinions expressed by great,
famous, loyal clients should be made very
visible. Videos, Tweets, etc. should be scattered
throughout the site such as the product page,
case studies section, etc.
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Team Pages
The success of a business depends to a large
extent on how well a connect is there between the
people of the company and its clients.
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Live Chat
This offers an instant insight into the interest
of the client garnering immediate feedback on the
site and striking an effective communication with
the clients and prospective customers.
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Mobile Friendly
Mobile friendly web pages offer a good user
experience. The visible links and ease of
navigation is a must have which will enhance the
mobile search ranking of the site.
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Internal Linking
To keep the clients moving through the site,
provide various links so that they do not hit a
dead end and lose interest. e.g. Link the home
page to various services which in turn can be
linked to contact form.
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E-mail Sign Up Forms
The sign up process must be crystal clear as to
why the user is signing. The forms should be
prominent, offer social proof and promise
something concrete that will interest the
potential customer.
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Forget The Fold
Stuffing all information above the fold will make
it complicated to scan through. Only important
message should be on top. A good reason to scroll
will enable the users to go down the fold.
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Thank You Page
To maintain the interest of the visitors and give
them a reason to revisit and stay on your site, a
thank you page can be effectively used.
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Aarav Infotech India Pvt. Ltd. 101, 1st Floor,
Millennium Plaza, Sakinaka Telephone Exchange,
Sakinaka, Andheri (E), Mumbai-400072
Tel. [phone] Email
sales_at_aaravinfotech.com Website
www.aaravinfotech.com