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Title: MKT 438 NERD Real Education/mkt438nerd.com


1
MKT 438 NERD Real Education/mkt438nerd.com
2
MKT 438 NERD Real Education
  • MKT 438 Entire Course And Final Guide
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • MKT 438 Entire Course And Final Guide

3
MKT 438 NERD Real Education
  • MKT 438 Entire Course
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • MKT 438 Week 1 Individual Assignment Defining
    Public Relation
  • Paper
  • MKT 438 Week 1 DQ 1

4
MKT 438 NERD Real Education
  • MKT 438 Final Exam Guide
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Complete the Final Examination.
  • 1. The objective of public relations is
    to sell

5
MKT 438 NERD Real Education
  • MKT 438 Week 1 DQ 1
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Should a company be concerned with public
    opinion? Why or why not?

6
MKT 438 NERD Real Education
  • MKT 438 Week 1 DQ 2
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Which PR communication tool do you feel is the
    most effective? Why?

7
MKT 438 NERD Real Education
  • MKT 438 Week 1 DQ 3
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • What role does PR play in your organization?
    Explain your answer.

8
MKT 438 NERD Real Education
  • MKT 438 Week 1 Individual Assignment Defining
    Public Relation Paper
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources University Library, Internet
  • Write a 700- to 1,050-word paper in which you
    define PR. Include in
  • your paper
  • Explain your personal definition of

9
MKT 438 NERD Real Education
  • MKT 438 Week 2 DQ 1
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • What are some positive and negative aspects of
    publicity?

10
MKT 438 NERD Real Education
  • MKT 438 Week 2 DQ 2
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • At what stage of the PR campaign should
    evaluation occur? Explain your answer. What are
    three types of evaluation techniques used in PR?
    What are examples of each?

11
MKT 438 NERD Real Education
  • MKT 438 Week 2 DQ 3
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • How would PR research impact a PR team? Give an
    example.

12
MKT 438 NERD Real Education
  • MKT 438 Week 2 Team Assignment Public Relations
    Campaign Overview Paper
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources University Library, Internet, and the
    Virtual
  • Organizations can be found on the student website
    at
  • http//ecampus.phoenix.edu

13
MKT 438 NERD Real Education
  • MKT 438 Week 3 DQ 1
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • What PR tools are critical in building long-term
    relationships an organization's publics? What are
    the advantages and disadvantages of these tools?

14
MKT 438 NERD Real Education
  • MKT 438 Week 3 DQ 2
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • What is your organization's relationship with the
    local, regional, national, and global media? How
    does it impact your organization's PR coverage?

15
MKT 438 NERD Real Education
  • MKT 438 Week 3 DQ 3
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • How critical is the internal communications
    process in PR? Explain.

16
MKT 438 NERD Real Education
  • MKT 438 Week 3 Individual Assignment Functions of
    Public Relation Paper
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources University Library, Internet
  • Select an organization with which you are
    familiar, and identify an

17
MKT 438 NERD Real Education
  • MKT 438 Week 3 Team Assignment Public Relations
    Campaign Strategy Paper
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources University Library, Internet
  • Write a 1,250- to 2,000-word paper in which you
    recommend

18
MKT 438 NERD Real Education
  • MKT 438 Week 4 DQ 1
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Why is it important to integrate anticipated
    crisis responses in an organization's proactive
    PR planning?

19
MKT 438 NERD Real Education
  • MKT 438 Week 4 DQ 2
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • What potential effects can a crisis have on an
    organization? Explain your answer.

20
MKT 438 NERD Real Education
  • MKT 438 Week 4 DQ 3
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Read the case on the Exxon Valdex. What do you
    see as the top PR problems from this case and
    what would you do differently if you were in the
    PR department?

21
MKT 438 NERD Real Education
  • MKT 438 Week 4 Individual Assignment Effective
    Communication Case Study Analysis
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resource The Practice of Public Relations
  • Select one of the following case studies located
    in The Practice of

22
MKT 438 NERD Real Education
  • MKT 438 Week 4 Team Assignment Public Relation
    Campaign Progress Report Presentation
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources University Library, Internet
  • Prepare a 5- to 7-minute oral Progress Report
    Presentation
  • accompanied by 8 to 10 Microsoft PowerPoint
    slides illustrating

23
MKT 438 NERD Real Education
  • MKT 438 Week 5 DQ 1
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • How has technology impacted the dissemination of
    information to global publics?

24
MKT 438 NERD Real Education
  • MKT 438 Week 5 DQ 2
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • How can the power of PR influence and change your
    point of view? Is this ethical?

25
MKT 438 NERD Real Education
  • MKT 438 Week 5 DQ 3
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • How has globalization, technology, and diversity
    affected PR in the past five years?

26
MKT 438 NERD Real Education
  • MKT 438 Week 5 Individual Assignment Managing a
    Crisis Using PR Simulation Summary
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources the simulation Managing a Crisis Using
    PR located on
  • the student website.
  • Complete the simulation.

27
MKT 438 NERD Real Education
  • MKT 438 Week 5 Team Assignment Final Paper and
    Presentation (PR Campaign Kudler Foods)
  • FOR MORE CLASSES VISIT
  • www.mkt438nerd.com
  • Resources University Library, Internet
  • Prepare 15 to 17 Microsoft PowerPoint slides
    with speaker notes
  • illustrating the strategy and tactics of your PR
    Campaign.

28
MKT 438 NERD Real Education
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