REQUIREMENTS SUCCESSFUL LINK BUILDING CAMPAIGN

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REQUIREMENTS SUCCESSFUL LINK BUILDING CAMPAIGN
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• There are 3 basic requirements that are
  indispensable to the success of any link building
  campaign.
• 1. A real useful service or product
• Since link building is not magic, it is crucial
  that the client or company you are building links
  for must offer some type of value to a present
  audience. If a service or a brand is
  disreputable, the links will not have any value
  because links should signal authority, respect,
  and trust. That is why Google values links. The
  only way to have an audience is to offer a real
  useful product or service.

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• 2. Quality content
• The success of link campaigns relies also on
  quality content. Your site must have some type of
  content for a successful, sustainable campaign.
  Quality content means content that offers some
  type of value to your target audience. You can
  use various forms of content as linkable assets.
  These contents include images engaging visually,
  infographics thoroughly researched and well
  designed, articles or guides on How-to, helpful
  tools, interviews of high profile, entertaining
  quizzes or games, satirical or humorous material,
  amusing or instructional videos, and many others.
  

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