3 Traits of Highly Effective Shopping Carts to Adopt

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SIGMAINFOTECH WEBSITE WEB PORTAL DEVELOPMENT
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3 Traits of Highly Effective Shopping Carts to
Adopt The mere mention of card abandonment
scares e-retailers off and having to go through
it virtually is a complete nightmare. All the
efforts and time you put in optimising web pages,
writing keyword rich descriptions, pricing
products and positioning products come undone
when potential buyers leave the store at the
finish line. If even with the best designed
product pages, informed descriptions, quality
images and superior quality products themselves,
your prospects tend to vanish right when they are
a click away from completing their purchase,
theres certainly something wrong with the
checkout. The latest studies show the average
shopping cart abandonment rate as around 68.63,
which apparently means ecommerce stores are
bleeding prospects at a rate higher than their
conversion rate.
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This needs to be fixed. You cant put in a whole
lot of hours in attracting visitors and
persuading them to commit to the purchase only to
abandon their cart filled with items at the final
stage. While several e-retailers drive hundreds
of their visitors away daily, a few got things
under control with effective shopping cart
solutions. Want to know exactly what those high
converting shopping carts are like? Go through
these common qualities of checkouts that lure
buyers into checking out successfully.
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• Effective shopping carts offer free shipping
• You know whats most likely to sway your
  potential buyer into revealing their credit card
  details? Free shipping. So much that they often
  ditch discounted products for items that have no
  shipping costs. But unfortunately, start-ups and
  small businesses cant see free shipping as a
  profitably viable optional.

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• Effective shopping carts love their buyers
  hassle-free
• Anything from painful account creation to
  never-ending checkout forms that is likely to
  make the checkout process mundane and kill users
  patience or interest is a strict NO for promising
  ecommerce business.
• Rather, they choose to display customers
  purchase summary, a purchase progress indicator,
  time-saving buttons like Go, Proceed, Back and
  Apply, quick forms etc. that makes the purchase
  easier and faster for customers.

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• Effective shopping carts sort out costs smartly
• You cant probably do much about hard-core penny
  pinchers but those who arent afraid to spend on
  quality products can be charmed easily. Mostly
  cart abandonments have to do with costs. How you
  display prices near the products, the size, use
  of symbols and positioning, can even make buyers
  who arent price-conscious think twice about
  their purchase. So, making prices (wherever they
  are) appear trivial and less impressive is main
  the objective here.
• Seeing prospects leave at checkouts can come too
  hard on ecommerce retailers and retaining them to
  complete their purchase is difficult either.
  However, cart optimisation can almost solve your
  problem and treat you to improved conversion
  rates.
• Furthermore, if you ever shop for shopping cart
  solutions in Sydney, make sure that your provider
  is familiar with these traits and other effective
  techniques that can help develop a highly
  functional shopping cart.

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