3 Key Reasons Why Your SEO is Not Working and How to Remedy Them - PowerPoint PPT Presentation

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3 Key Reasons Why Your SEO is Not Working and How to Remedy Them

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You can’t keep up with Google algorithms updates? We feel your pain; however, there’s a way to win the Search Engine Optimisation (SEO) game, so long as you understand content. So, let’s take a look at some of the most common technical issues that could be adversely affecting your SEO strategy and how to remedy them: – PowerPoint PPT presentation

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Title: 3 Key Reasons Why Your SEO is Not Working and How to Remedy Them


1
3 Key Reasons Why Your SEO is Not Working
  • How to Remedy Them?

2
3 Main Reasons
This simply means that Google has to sort through
lots of pages/URLs that contain the same content
over and over, which affects your website ranking
and visibility.
Duplicate Content
If you divert users to a separate mobile site, it
will take forever to load, because Google is
generally suspicious of websites that present
different content to different devices. Needless
to say, if your website takes too long to load,
your visitors will most likely click away.
Poor Mobile Optimization
The number of backlinks determines your websites
popularity which Google uses to determine
PageRank. But this could come at a cost when the
backlinks are irrelevant or spam-like.
Bad Linking
3
How to Remedy them?
Notify Google of your preferences, so it indexes
the relevant content. You can specify which
protocol (plain HTTP or secure HTTPS) and
which domain (with or without www) you prefer for
example. Also, applying crawl directives and
canonical tags to inform Google Bots of what to
index, will speed up the process.
Duplicate Content
Optimize your website (responsive design) for
smartphones and tablet users, which displays your
website appropriately for both desktop and mobile
devices.
Poor Mobile Optimization
Make it diverse, varied and natural.
Cross-linking between pages helps Google crawlers
delve deep in you website however, if Google
Penguin Updates cause your site to plunge in the
rankings, it is time to review these backlinks
and ask webmaster to remove them.  
Bad Linking
4
Contact Netstripes NOW!
www.netstripes.com
1300 10 8880 info_at_netstripes.com
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