CGD 218 AID Spirit of innovation/cgd218aiddotcom

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CGD 218 AID Spirit of innovation/cgd218aiddotcom
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CGD 218 AID Spirit of innovation

• CGD 218 Entire Course
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• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important
• CGD 218 Week 1 Journal The Evolution of Media
• CGD 218 Week 1 DQ 1 Using Visuals to Communicate
• CGD 218 Week 2 Assignment Final Project - Step
  Two
• CGD 218 Week 2 DQ 1 Typography in Business
• CGD 218 Week 2 DQ 2 Bauhaus Manifesto

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CGD 218 AID Spirit of innovation

• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important
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•  
• Why is Visual Literacy ImportantWatch Brian
  Kennedys TedTalk Brian Kennedy Visual Literacy
  and Why We Need It (http//www.youtube.com/watch?
  vOefLEpds5Is), and address the following
  questions
• Compare and contrast Kennedys definition of
  visual literacy with the textbooks definition.
  Explain how visual literacy can be considered a
  universal language.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 1 DQ 1 Using Visuals to Communicate
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• Using Visuals to Communicate
• Regardless of where you work or what your career
  is, learning how to communicate effectively and
  professionally is important if you want to
  succeed. Further, learning how to successfully
  utilize visual media in your communication can
  dramatically enhance the effectiveness of your
  message.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 1 Journal The Evolution of Media
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• The Evolution of MediaOver the past several
  decades, communication media have evolved
  significantly. In addition to communicating
  messages through books, newspapers, and
  magazines, we now have the ability to communicate
  through blogs, websites, and social media like
  Facebook, Twitter, and YouTube.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 2 Assignment Final Project - Step
  Two
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• Final Project- Step TwoLast week, you discussed
  a possible message to communicate in your final
  project. For this assignment, you will develop an
  outline that clarifies your message and expands
  upon it, filling in any gaps that either your
  classmates identified in the discussion forum, or
  you identified over the past week.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 2 DQ 1 Typography in Business
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• Oftentimes, we cant avoid using words to
  communicate messages. And sometimes, were even
  limited with the visuals we can include. So, how
  can we make our messages as clear and
  aesthetically pleasing as possible? Incorporating
  typography can assist us in this especially in
  the business setting.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 2 DQ 2 Bauhaus Manifesto
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• Your textbook describes design in light of the
  Bauhaus manifesto.According to the Bauhaus
  Design History (http//designhistory.org/Bauhaus3.
  html), what was so new about the Bauhaus modern
  art school was its attempt to integrate the
  artist and the craftsman, to bridge the gap
  between art and industry. It goes on to explain
  that mass production was the god, and the
  machine aesthetic demanded reduction to
  essentials

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CGD 218 AID Spirit of innovation

• CGD 218 Week 3 Assignment Using Photographs from
  the Web
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• Using Photographs from the WebToday more than
  ever, photographs and other visual media are at
  our fingertips. Whether its through Google
  Images or Flickr, we have endless visual media
  available for us to use. Or, do we?Watch the
  video Copyright Basics (http//youtu.be/Uiq42O6rh
  W4). Then, in a 2- to 3-page paper, examine the
  benefits and challenges associated with having so
  many visuals available to us today.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 3 DQ 1 Photography and Composition
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• Photography and Composition
• When considering magazines like National
  Geographic, or social media like Pinterest, it
  becomes evident that photography plays an
  instrumental role in visual communication.
  However, creating an impactful photograph is not
  always easy.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 3 DQ 2 Motion Pictures
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• Motion Pictures
• Like photographs, motion pictures are a
  significant medium for visual communication.Watc
  h at least three of the documentary trailers,
  belowDocumentary Trailers
• Food, Inc. (Trailer) (http//www.imdb.com/title/tt
  1286537/) Inside Job (Trailer) (http//www.imdb.co
  m/title/tt1645089/) Marley (Trailer)
  (http//www.imdb.com/title/tt1183919/) Planet
  Earth (Trailer)

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CGD 218 AID Spirit of innovation

• CGD 218 Week 3 Journal Visual Communication Today
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• Visual Communication TodayVisual communication
  is just about everywhere we look. Reflect on the
  visuals youve seen in your daily life over the
  past couple weeks, and the messages theyve
  communicated (e.g., TV commercials, billboards,
  magazine ads, web ads, websites, product
  packaging, photographs, etc.). Do any stand out
  in your mind? If so, why do you think they were
  so effective in getting your attention?

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CGD 218 AID Spirit of innovation

• CGD 218 Week 4 Assignment Final Project Step
  Three
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• You should now have a strong outline for the
  message you plan to communicate in your final
  project, as well as a good idea of how you want
  to incorporate visuals. This week, locate at
  least five possible visuals that you might
  utilize for your final project (e.g.,
  photographs, drawings, video clips, screenshots,
  etc.)

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CGD 218 AID Spirit of innovation

• CGD 218 Week 4 DQ 1 Brand Identity
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• Brand Identity
• As stated in your textbook, branding is equated
  with everything from creative strategy to
  logotype design. It is said to exist through
  sophisticated color palettes, product packaging
  and service trademarks. Some marketers insist
  that branding is corporate image. Others align it
  with cohesive marketing communications,
  positioning, slogans or taglines.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 4 DQ 2 Advertising
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• Advertising
• The textbook explains that, although
  counterintuitive, advertising should not focus on
  the product or service being sold, but should
  rather focus on the needs and desires of its
  target market. It quotes Michael Newman (2003)
  statingDont tell me about your manure, tell
  me about my flowers

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CGD 218 AID Spirit of innovation

• CGD 218 Week 5 Assignment Final Project Using
  Visuals to Communicate a Message
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• Final Project Using Visuals to Communicate a
  Message
• Assignment Instructions Visual media can have
  significant impact on how effectively a message
  is communicated. Appropriate and strategic
  visuals can inspire the audience, lend clarity to
  a message, and, in general, say things that words
  alone cannot.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 5 DQ 1 Social Media
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• Social Media
• Social media can have a significant impact on a
  companys success (both positive and negative).
  What are the pros of social media, and how do you
  think they can be harnessed to promote effective
  communication? What are the cons, and how do you
  think they can be avoided

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CGD 218 AID Spirit of innovation

• CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
  in Business
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• Reflecting on Visual Literacy in Business
• Review the concepts weve covered in the past few
  weeks of this course, and list five take-aways.
  Explain why the five take-aways are relevant to
  you. Then, describe at least one concept that is
  either still unclear to you, or one youd like to
  explore further.

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CGD 218 AID Spirit of innovation

• CGD 218 Week 5 Journal Packaging Visual
  Communication
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• Packaging Visual CommunicationOver the past few
  weeks, youve worked to put together a
  communication piece through the use of visuals.
  Describe the steps you took to get to your
  finished communication product, and explain how
  these steps were helpful. Finally, describe how
  failing to put as much effort into the
  preparation stage

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CGD 218 AID Spirit of innovation/cgd218aiddotcom

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