COM 352 EDU Spirit of innovation/com352edudotcom

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COM 352 EDU Spirit of innovation/com352edudotcom
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COM 352 EDU Spirit of innovation

• COM 352 Entire Course (UOP)
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• www.com352edu.com
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• COM 352 Week 1 Public Relations Roles and
  Responsibilities Matrix
• COM 352 Week 2 Assignment Publics and Messaging
• COM 352 Week 3 Assignment Media Communications
  Paper
• COM 352 Week 3 Assignment Public Relations
  Messaging Paper
• COM 352 Week 4 Assignment Crisis Communication
  Presentation PART 1
• COM 352 Week 4 Assignment Crisis Communication
  Presentation PART 2

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COM 352 EDU Spirit of innovation

• COM 352 Week 1 Individual Assignment Public
  Relations Roles and Responsibilities Matrix
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• Directions Review the example in blue. Then,
  enter the name of the organization you selected
  as well as two goals for that organization. Enter
  relevant information about the selected
  organization in the remaining columns and answer
  the questions following the table

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COM 352 EDU Spirit of innovation

• COM 352 Week 2 Individual Assignment Publics and
  Messaging (UOP)
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• In the following assignment, you are a public
  relations executive who must address an issue
  confronting the company where you work. Imagine
  what the scenario is and incorporate this into
  your presentation.Choose three of the following
  five publics to address with specific messaging
  and communication toolsCustomers or
  clientsMedia

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COM 352 EDU Spirit of innovation

• COM 352 Week 3 Individual Assignment Public
  Relations Messaging Paper
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• Create messaging for five of the selected
  organizations publics in the scenarios outlined
  below. Choose one message delivery method per
  public.Review the example press release located
  on your student website for an example of one
  type of messaging for this assignment.Internal
  publicsEmployees Promote a new green ecological
  awareness campaign.

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COM 352 EDU Spirit of innovation

• COM 352 Week 3 Learning Team Assignment Public
  Relations Messaging Paper
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• Use the Virtual Organization link on the student
  website to access information about a virtual
  business.Click the Businesses tab at the top of
  the screen.Click the name of the specific
  business, such as Riordan Manufacturing, Huffman
  Trucking, Kudler Fine Foods, Baderman Island,
  Kelsey, Patton Fuller Community Hospital,
  Northwest Community College, or Berrys Bug
  Blasters.

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COM 352 EDU Spirit of innovation

• COM 352 Week 4 Learning Team Assignment Crisis
  Communication Presentation PART 1 (UOP)
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• Use the University of Phoenix Material Public
  Relations Communication Tools Outline, located on
  your student website, to complete this
  assignment.Part IResearch the case study
  assigned to your team this week, noting how the
  specific businesses and organizations employed
  public relations communication strategies during
  the crisis.Respond to the following
  questions.What were the benefits and risks of
  using these strategies?

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COM 352 EDU Spirit of innovation

• COM 352 Week 4 Learning Team Assignment Crisis
  Communication Presentation Part 2
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• Part IIResearch the business assigned to your
  team this week andDescribe a possible crisis it
  might face.Create a mini crisis communication
  plan for communicating to the organizations key
  publics in a Microsoft PowerPoint presentation
  (minimum 6 slides).Refer to Ch. 19 under
  Planning in a Crisis of The Practice of Public
  Relations for useful information.

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COM 352 EDU Spirit of innovation

• COM 352 Week 5 Individual Assignment Public
  Relations Ethics Comic Strip (UOP)
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• Select an organization with which you are
  familiar from the University Library or the
  Internet.Create a comic strip, using a
  Microsoft PowerPoint presentation and clip art
  from the Internet, in which you include scenarios
  that compare and contrast the responsibilities
  and potential conflicts of public relations
  practitioners.Prepare a 350-word summary, in
  addition to your comic strip

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COM 352 EDU Spirit of innovation

• COM 352 Week 5 Learning Team Assignment Community
  Relations and Reputation Management
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• Review The Rise and Fall and Rise of Queen Martha
  case study in Ch. 4 of The Practice of Public
  Relations. In your Learning Team, consider how
  you might answer the questions at the end of the
  case study.Describe the conflict that exists
  between corporate social responsibility and
  reputation management in this scenario.Explain
  how a public relations practitioner might balance
  these conflicts.

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COM 352 EDU Spirit of innovation/com352edudotcom

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