MKT 441 Read, Lead, Succeed/Uophelpdotcom

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MKT 441 Read, Lead, Succeed/Uophelpdotcom

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MKT 441 Entire Course

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• MKT 441 Week 1 Individual Assignment The
  Importance of Market Research
• MKT 441 Week 2 Individual Assignment Global
  Market Research Case Study Analysis
• MKT 441 Week 2 Individual Assignment Market
  Research Plan Phase 1 Problem Identification and
  Project Outline
• MKT 441 Week 3 Individual Assignment Market
  Research Tools Paper
• MKT 441 Week 3 Individual Assignment Market
  Research Implementation Plan Phase 2 Research
  Tools Paper
• MKT 441 Week 4 Individual Discussion Question
• MKT 441 Week 4 Individual Assignment Marketing
  Strategies Proposal Kudler Paper
• MKT 441 Week 5 Individual Assignment Market
  Research Implementation Plan Final Paper

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MKT 441 Week 1 Individual Assignment The
Importance of Market Research

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• Resources University Library, Internet
•  
• Select an organization with which you are
  familiar.
•  
• Write a 700- to 1,050-word paper in which you
  describe the importance of marketing research to
  your selected organizations management team. In
  your paper, address the following
• Define market research.
• If your selected organization uses marketing
  research, identify the different types of
  marketing research it uses and describe the
  importance of that research to the organization.
  
• If your selected organization does not currently
  use marketing research, describe the different
  types of marketing research that would be
  beneficial to the organization.
• Format your paper consistent with APA guidelines.

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MKT 441 Week 2 Individual Assignment Global
Market Research Case Study Analysis

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• Resources Case 3-2 Sperry/MacLennan Architects
  and Planners of Marketing Research (Aaker, Kumar,
  Day)
• Write a 1,050- to 1,400-word case study analysis
  of the Sperry/MacLennan Architects and Planners
  case. Address the following in your analysis
• Describe the situation discussed in the case.
• Identify the key issues for the organization in
  your selected case.
• Discuss possible ways the organization might
  address these issues.
• Based on your analysis of the case, explain the
  value of market research in the global
  community.
• Format your paper consistent with APA guidelines.

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MKT 441 Week 2 Individual Assignment Market
Research Plan Phase 1 Problem Identification and
Project Outline

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• Resources Internet, University Library
• Select an organization with which you are
  familiar. The organization must be considering
  introducing a new product or service.
•  
• This organization is the basis for your Market
  Research Implementation Plan. You will duscussing
  theis organization in weeks 2, 3 and 5.
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• Here is the scenario
• Your organization is considering introducing a
  new product or service.

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MKT 441 Week 3 Individual Assignment Market
Research Implementation Plan Phase 2 Research
Tools Paper

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• Resources University Library, Internet
• Write a 750- to 1,050-word paper in which you
  examine the applicability of different marketing
  research tools to the scenario you selected for
  your Market Research Implementation Plan from
  Workshop 2 Problem Identification and Project
  Outline. Address the following in your paper
• Select four different research tools.
• Compare and contrast your selected research
  tools.
• Analyze the applicability of your selected
  research tools to your selected scenario. Which
  tool is the most applicable? Which tool is the
  least applicable?
• Format your paper consistent with APA guidelines.

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MKT 441 Week 3 Individual Assignment Market
Research Tools Paper

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• Resources Internet, University Library
• Write a 1,050- to 1,400-word paper in which you
  differentiate among the research tools used in
  primary and secondary research. In your paper,
  discuss the differences in primary and secondary
  research when using qualitative and quantitative
  approaches and indicate which tools are used for
  each approach and why.
• Format your paper consistent with APA guidelines.

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MKT 441 Week 4 Individual Assignment Marketing
Strategies Proposal Kudler Paper

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• Kudler Fine Foods is a gourmet grocery store that
  prides itself on customer service. As a growing
  enterprise in a competitive market, Kudler Fine
  Foods wants to create a marketing campaign to
  improve and maintain long-term customer loyalty.
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• ResourcesKudler Fine Foods virtual organization,
  student website, University Library
• Write a 1,050- to 1,400-word proposal in which
  you recommend marketing strategies and tactics
  based on the market research collected for Kudler
  Fine Foods. Use the Virtual Organization link on
  the student Web site to access additional company
  information on Kudler Fine Foods. Address the
  following in your proposal

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MKT 441 Week 4 Individual Discussion Question

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• Resources University Library, Internet
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• Discussion Question
•  
• Assume you are a field marketing professional,
  responsible for marketing your company's products
  in the South Florida region of a medium-size
  corporation. You receive a CD from your corporate
  marketing group, based in Detroit, Michigan,
  which includes a set of electronic files
  containing print advertisements ready for you to
  use in magazines you choose in South Florida. You
  have a budget to use for advertising in your
  region. You are empowered to select the magazines
  in which you plan to advertise and send the
  magazines the graphic files your corporate
  marketing group sent to you. You find that your
  corporate marketing group chose the format for
  the ads, including the selection of people,
  clothing, and surrounding decor, based on market
  research in the Detroit region.

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MKT 441 Week 5 Individual Assignment Market
Research Implementation Plan Final Paper

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• Resources Problem Identification and Project
  Outline, Internet, University Library
•  
• Write a 1,750- to 2,100-word Market Research
  Implementation Plan based on the scenario you
  selected in Workshop 2. Address the following in
  your plan
• Conduct market research concerning the selected
  scenario using secondary market research
  resources.
• Locate an online resource. Identify the secondary
  research data from this resource that applies to
  your selected scenario and incorporate it into
  your Marketing Research Implementation Plan.

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MKT 441 Read, Lead, Succeed/Uophelpdotcom

• For more course tutorials visit
• www.uophelp.com