BUS 235 Innovation Is Our Tradition / bus235.com

1
BUS 235 Innovation Is Our Tradition / bus235.com
2
BUS 235 Innovation Is Our Tradition

• BUS 235 Entire Course (Ash)
• For more course tutorials visit
• www.bus235.com
•  
• BUS 235 Week 1 DQ 1 Marketing Trends
• BUS 235 Week 1 DQ 2 Customer Needs and Wants
• BUS 235 Week 2 DQ 1 Market Research
• BUS 235 Week 2 DQ 2 Customer Loyalty

3
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 1 DQ 1 Marketing Trends (Ash)
• For more course tutorials visit
• www.bus235.com
• Marketing Trends
• Consider the broad changes occurring in marketing
  today and identify themes that you believe are
  emerging from these changes. Can these themes and
  changes be related to societal forces?

4
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 1 DQ 2 Customer Needs and Wants
  (Ash)
• For more course tutorials visit
• www.bus235.com
• Customer Needs and Wants
• Marketing has often been defined in terms of
  satisfying customers needs and wants however,
  marketing critics argue that marketing can be
  unethical by creating needs and wants that did
  not exist before.

5
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 2 DQ 1 Market Research (Ash)
•  
• For more course tutorials visit
• www.bus235.com
•  
• Market Research
• Describe methods you would use to analyze one of
  these three different markets consumer,
  industrial or international markets.

6
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 2 DQ 2 Customer Loyalty (Ash)
• For more course tutorials visit
• www.bus235.com
•  
• Customer Loyalty
• Successful companies recognize that high
  satisfaction leads to high customer loyalty.
  Provide an example of a company to which you are
  loyal in terms of buying products or services.

7
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 3 Assignment Retail Store (Walmart)
  (Ash)
• For more course tutorials visit
• www.bus235.com
• Week 3 Assignment
• Visit any retail establishment of your choice in
  order to gain specific knowledge about the
  marketing activities of the operation. Provide a
  2-3 page report on your visit using at least two
  references

8
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 3 DQ 1 Branding Debate (Ash)
•  
• For more course tutorials visit
• www.bus235.com
• Branding Debate
• Take a position on one of the following
  statements a) All brands have a limited life as
  indicated by the product life cycle and will slip
  or disappear. b)

9
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 3 DQ 2 New Product Development (Ash)
• For more course tutorials visit
• www.bus235.com
•  
• New Product Development
• Have you ever had a need for or interest in a new
  product or service that you wish someone had
  developed? Identify what you believe could be a
  new product or service and why you think it would
  be successful. Is the product or service targeted
  to a particular group or would it be available to
  the mass market?

10
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 4 DQ 1 Price and Ethics (Ash)
• For more course tutorials visit
• www.bus235.com
• Price and Ethics
• Discuss the ethics of pricing products to match
  the value that consumers are willing to pay for
  products (e.g., 2.50 bottle of water, 150
  running shoes, etc.)

11
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 4 DQ 2 Service Marketing (Ash)
•  
• For more course tutorials visit
• www.bus235.com
•  
• Service Marketing
• Identify the differences between product and
  service marketing. For example, how does Ashford
  market its services (education) differently

12
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 5 DQ 1 Super Bowl Advertising (Ash)
•  
• For more course tutorials visit
• www.bus235.com
•  
• Super Bowl Advertising
• Super Bowl commercials cost millions of dollars
  (as an example, companies paid an average of 2.6
  million for 30 seconds of airtime in Super Bowl
  XLIV for the chance to reach a projected audience

13
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 5 DQ 2 AMA (Ash)
• For more course tutorials visit
• www.bus235.com
• AMA
• Visit the American Marketing Association, AMA,
  website and review the statement of ethics.
  Identify two companies that you believe integrate
  corporate social marketing in their overall
  strategic

14
BUS 235 Innovation Is Our Tradition

• BUS 235 Week 5 Final Paper The Marketing Mix
  (Amazon) (Ash)
• For more course tutorials visit
• www.bus235.com
• Week 5 Final Paper
• The Marketing Mix
• Select an existing product and identify its
  target market. Describe how each variable of the
  marketing mix (product, price, place

15
BUS 235
Innovation Is Our Tradition